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Reborn Coffee Ramps Up Southeast Asia Expansion Efforts; Forms JV With COLLECTIVE Wholesale Distribution Network

Reborn Coffee Ramps Up Southeast Asia Expansion Efforts; Forms JV With COLLECTIVE Wholesale Distribution Network

重生咖啡加強東南亞擴張力度；與集體批發分銷網絡成立合資公司
Benzinga Real-time News ·  2023/01/19 11:52
  • Reborn Coffee Inc (NASDAQ:REBN) has signed a Memorandum of Understanding with COLLECTIVE PROJECT SDN BHD to establish an equity joint venture to expand and develop its coffee brand throughout Southeast Asia.
  • COLLECTIVE owns and operates a wholesale distribution network with various specialty cafes in Malaysia. COLLECTIVE has been sourcing, roasting and distributing specialty coffees for over 7 years to cafes throughout Malaysia.
  • "We have found an ideal partner with COLLECTIVE and its founder Barrie Nasim to launch our brand into the Southeast Asian market," said Jay Kim, CEO of Reborn.
  • "We will work together to bring the new Reborn Coffee Malaysia Sdn Bhd, incorporated in Malaysia, to engage high profile real estate agents and identify potential strategic locations to open Reborn branded outlets in Singapore and Jakarta," added Kim.
  • Reborn said it has also identified profitable companies with synergy for potential acquisition in Malaysia and Jakarta to contribute to its earnings.
  • Price Action: REBN shares are trading higher by 3.66% at $1.27 on the last check Thursday.
  • 重生咖啡 (NASDAQ: REBN) 已與 COLITY PROJECT 私人有限公司簽署了一份合資備忘錄，建立一家股權合資企業，以在東南亞擴展和發展其咖啡品牌。
  • Collective 擁有並經營與馬來西亞各種專業咖啡館的批發分銷網絡。COLCOLIVE 一直在馬來西亞各地的咖啡館採購，烘焙和分銷特色咖啡超過 7 年。
  • 「我們已經找到了一個理想的合作夥伴與集體和它的創始人巴里納西姆推出我們的品牌進入東南亞市場,「Jay Kim 說, 重生首席執行官.
  • Kim 補充道：「我們將攜手合作，將在馬來西亞註冊成立的新 Reborn Coffee 馬來西亞私人有限公司（Reborn Coffee Malaysia 私人有限公司）與知名房地產代理商合作，並確定潛在的戰略位置，以在新加坡和雅加達開設 Reborn 品牌網點
  • Reborn 表示，該公司還確定了在馬來西亞和雅加達進行潛在收購的協同作用的有利可圖的公司，以為其盈利做出貢獻。
  • 價格行動: 上次檢查週四，REBN 股價上漲 3.66%，為 1.27 美元。
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