AdTheorent (NASDAQ:ADTH – Get Rating) and Sangoma Technologies (NASDAQ:SANG – Get Rating) are both small-cap business services companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, analyst recommendations, valuation, risk and profitability.

Valuation and Earnings

This table compares AdTheorent and Sangoma Technologies' revenue, earnings per share (EPS) and valuation.

AdTheorent has higher earnings, but lower revenue than Sangoma Technologies. Sangoma Technologies is trading at a lower price-to-earnings ratio than AdTheorent, indicating that it is currently the more affordable of the two stocks.

Profitability

Analyst Recommendations

This is a breakdown of current recommendations for AdTheorent and Sangoma Technologies, as reported by MarketBeat.

AdTheorent presently has a consensus price target of $5.44, suggesting a potential upside of 253.54%. Sangoma Technologies has a consensus price target of $15.90, suggesting a potential upside of 316.23%. Given Sangoma Technologies' stronger consensus rating and higher probable upside, analysts plainly believe Sangoma Technologies is more favorable than AdTheorent.

Institutional & Insider Ownership

14.5% of AdTheorent shares are held by institutional investors. Comparatively, 31.0% of Sangoma Technologies shares are held by institutional investors. 4.2% of AdTheorent shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

AdTheorent beats Sangoma Technologies on 9 of the 13 factors compared between the two stocks.

About AdTheorent

(Get Rating)

AdTheorent Holding Company, Inc., a digital media platform, provides machine learning platform for advertisers and marketers in the United States and Canada. The company offers predictive targeting, geo-intelligence, and cross-environment map solutions, as well as Studio A\T. It serves pharmaceutical/healthcare, dining, retail, and travel and hospitality, as well as banking, financial services and insurance industries. The company was founded in 2012 and is headquartered in New York, New York.

About Sangoma Technologies

(Get Rating)

Sangoma Technologies Corporation develops, manufactures, distributes, and supports voice and data connectivity components for software-based communication applications worldwide. The company offers Switchvox, a voice over internet protocol phone system; Switchvox Cloud, a unified communications solution, as well as provides cloud communication solutions. It also offers SIP Trunking, a telephone service for one or multiple locations; PBXact Cloud, a centralized internet based solution; Asterisk and FreePBX, an open source IP PBX software; and FAXStation, a fax-over-IP solution. In addition, the company provides desk phone, DECT phones, and headset related products. Further, the company offers VoIP gateways, session border controllers, telephony card, and managed service provider services. The company serves small and medium sized businesses, enterprises, original equipment manufacturers, carriers, and service providers. Sangoma Technologies Corporation was founded in 1984 and is headquartered in Markham, Canada.

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