Puradyn Filter Technologies (OTCMKTS:PFTI – Get Rating) and Holley (NYSE:HLLY – Get Rating) are both small-cap auto/tires/trucks companies, but which is the better business? We will compare the two companies based on the strength of their dividends, profitability, valuation, institutional ownership, risk, earnings and analyst recommendations.

Insider & Institutional Ownership

48.4% of Holley shares are held by institutional investors. 37.3% of Puradyn Filter Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Puradyn Filter Technologies and Holley's net margins, return on equity and return on assets.

Analyst Recommendations

Holley has a consensus target price of $7.89, suggesting a potential upside of 286.71%.

Valuation & Earnings

This table compares Puradyn Filter Technologies and Holley's revenue, earnings per share (EPS) and valuation.

Puradyn Filter Technologies has higher earnings, but lower revenue than Holley.

Summary

Holley beats Puradyn Filter Technologies on 6 of the 8 factors compared between the two stocks.

About Puradyn Filter Technologies

(Get Rating)

Puradyn Filter Technologies, Inc. designs, manufactures, markets, and distributes bypass oil filtration systems for use with internal combustion engines and hydraulic equipment that use lubricating oil worldwide. The company offers its products under the Puradyn brand name. Its Puradyn system cleans oil by providing a second circuit of oil filtration and treatment to continually remove solid and liquid contaminants from the oil through a filtration and absorption process. The company also manufactures replacement filter elements for the Puradyn system. Its products are marketed to various industries that include hydraulic applications, and other users of engines or equipment that utilize up to 50 weight oil for lubrication. The company sells its products directly, as well as through manufacturer's representatives, distributors, or other agents to OEMs, other distributors, and national accounts. It serves oil and gas services, power generation, construction and forestry, commercial marine, mining, and transportation industries. The company was founded in 1987 and is based in Boynton Beach, Florida.

About Holley

(Get Rating)

Holley Inc. designs, manufactures, and markets automotive aftermarket products for car and truck enthusiasts in the United States, Canada, Europe, and China. The company's products include carburetors, fuel pumps, fuel injection systems, nitrous oxide injection systems, superchargers, exhaust headers, mufflers, distributors, ignition components, engine tuners, automotive performance plumbing products, and exhaust products as well as shifters, converters, transmission kits, transmissions, tuners, and automotive software. It also offers wheels, chassis and suspension products, helmets, head and neck restraints, seat belts, firesuits, and electronic control and monitoring systems. The company sells its products under the Holley, Holley EFI, APR, MSD, Flowmaster, Powerteq, Accel, and Simpson brands to retailers directly, as well as through distributors and online channel. The company was founded in 1903 and is headquartered in Bowling Green, Kentucky.

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