Molson Coors, Coca-Cola Plan New Line Of Spirit-Based, Ready-To-Drink Cocktails
Molson Coors, Coca-Cola Plan New Line Of Spirit-Based, Ready-To-Drink Cocktails
Molson Coors，可口可樂計劃推出基於烈酒的即飲雞尾酒新產品線
- Molson Coors Beverage Co (NYSE:TAP) has expanded its exclusive agreement with The Coca-Cola Company (NYSE:KO) to develop and commercialize Topo Chico Spirited.
- Topo Chico is a line of spirit-based, ready-to-drink cocktails inspired by tequila and vodka-based beverages.
- The deal follows the recent launch of Simply Spiked Lemonade by both parties.
- Topo Chico Spirited will be launched in more than 20 markets across the U.S. in 2023.
- It will be made with 100% real spirits, including premium tequila from Jalisco, Mexico.
- "We believe Topo Chico Spirited will shake up the canned cocktail space with unparalleled flavors and a legacy rooted in the iconic 125-year-old master-brand," said David Coors, Molson Coors' VP of next generation beverages.
- Price Action: TAP shares are trading lower by 0.10% at $48.27 on the last check Thursday.
- 莫爾森庫爾斯飲料公司(紐約證券交易所股票代碼：TAP)擴大了與可口可樂公司(紐約證券交易所股票代碼：KO)開發和商業化Topo CHICO SPIRITED。
- Topo Chico是一系列以烈酒為基礎的即飲雞尾酒，靈感來自龍舌蘭和伏特加飲料。
- 這筆交易是在雙方最近推出簡單添加檸檬水之後達成的。
- Topo CHICO SPIRITED將於2023年在美國20多個市場推出。
- 它將用100%真正的烈酒釀造，包括來自墨西哥哈利斯科的優質龍舌蘭酒。
- Molson Coors下一代飲料副總裁大衞·庫爾斯表示：“我們相信Topo Chico SPIRITED將以無與倫比的口味和植根於這個具有125年曆史的標誌性主品牌的傳統撼動罐裝雞尾酒市場。”
- 價格行動：在週四的最後一次檢查中，TAP的股價下跌了0.10%，至48.27美元。