McDonald's Facing Byron Allen's $10B Racial Discrimination Lawsuit
McDonald's Facing Byron Allen's $10B Racial Discrimination Lawsuit
A U.S. district judge has ordered $McDonald's (MCD.US)$ to defend itself against a racial discrimination lawsuit filed by media baron Byron Allen.
一名美國地區法官下令$麥當勞 (MCD.US)$在媒體大亨提起的種族歧視訴訟中為自己辯護拜倫·艾倫.
Allen's $10 billion lawsuit accuses McDonald's of marginalizing his company into an "African American tier" which uses a separate ad agency and a smaller budget.
艾倫提起的100億美元訴訟指控麥當勞將他的公司邊緣化為使用獨立廣告代理和較小預算的“非裔美國人”。
According to Judge Fernando Olguin, Allen could try to prove that McDonald's violated federal and California civil rights laws.
根據法官的説法費爾南多·奧爾金，艾倫可能會試圖證明麥當勞違反了聯邦和加州的民權法律。
Olguin said that Entertainment Studios Networks Inc had tried repeatedly and unsuccessfully since its 2009 founding to obtain a contract with McDonald's.
奧爾金説，娛樂工作室網絡公司自2009年成立以來，曾多次嘗試與麥當勞簽訂合同，但均未成功。
Site: Cowen & Co. Maintains Outperform on McDonald's, Raises Price Target to $290
網站：Cowen&Co.保持強於麥當勞的表現，將目標價上調至290美元
The lawsuit claims that McDonald's has refused to advertise on Entertainment Studios networks or The Weather Channel since Allen acquired the network in 2018.
訴訟稱，麥當勞拒絕在麥當勞上做廣告娛樂圈網絡或天氣頻道自2018年艾倫收購該網絡以來。
The suit mentioned that McDonald's spent only 0.3% of its $1.6 billion U.S. ad budget on Black-owned media in 2019. African Americans represent 40% of fast-food customers.
起訴書提到，麥當勞2019年僅將其16億美元的美國廣告預算中的0.3%花在了Black所有的媒體上。非洲裔美國人佔快餐顧客的40%。
According to McDonald's lawyer Loretta Lynch, the company viewed the lawsuit as "about revenue, not a race" and said there was no discrimination.
根據麥當勞律師的説法洛蕾塔·林奇該公司認為這起訴訟是“關於收入，而不是種族”，並表示沒有歧視。
Last May, McDonald's pledged to boost national ad spending with Black-owned media to 5% from 2% by 2024.
去年5月，麥當勞承諾，到2024年，將在黑人所有的媒體上增加全國廣告支出，從2%提高到5%。
McDonald's is the world's leading global food service retailer, with over 39,000 locations that generate over $100 billion in annual revenue.
麥當勞是世界領先的全球餐飲服務零售商，擁有超過39,000家門店，年收入超過1000億美元。