Leisuretown: Diplo And Rob Dyrdek's New Cannabis Seltzers Launch In California Via Agreement With HERBL
Leisuretown: Diplo And Rob Dyrdek's New Cannabis Seltzers Launch In California Via Agreement With HERBL
Thomas Wesley Pentz, better known for his artistic name, Diplo, partnered with California cannabis beverage company Leisuretown, professional skateboarder Rob Dyrdek and cannabis supply chain company HERBL, to launch a new line of cannabis drinks under the Leisuretown brand name.
託馬斯·韋斯利·彭茨更為人所知的是他的藝術名字，Diplo，與加州大麻飲料公司合作雷蘇鎮，職業滑板運動員羅布·迪爾德克和大麻供應鏈公司HERBL，推出一系列新的Leisuretown品牌下的大麻飲料.
Leisuretown's new THC-infused drink, featuring 2.5 mg of THC and 5 mg of CBD will come in three flavors: Cherry Vanilla, Ginger Berry, and Yuzu Lime reported journalist Javier Hasse for Forbes.
據《福布斯》記者哈維爾·哈斯報道，Leisuretown的新款THC飲料含有2.5毫克THC和5 mg CBD，將有三種口味：櫻桃香草、生薑漿果和酸橙。
The brand is aiming to grow in a burgeoning segment of the industry. According to a report issued by Reportlinker.com an AI-based award-winning market research solution, the global market for cannabis beverages was estimated at $799.8 million in 2020 and is projected to reach a revised size of $2 billion by 2026, growing at a CAGR of 16.9%, The non-alcoholic segment is projected to grow at a 17.5% CAGR.
該品牌的目標是在該行業的一個新興領域實現增長。根據基於人工智能的獲獎市場研究解決方案Reportlinker.com發佈的一份報告，2020年全球大麻飲料市場估計為7.998億美元，預計到2026年將達到20億美元的修訂規模，年複合增長率為16.9%，非酒精市場的年複合增長率預計為17.5%。
The demand for cannabis beverages infused with THC is being supported by the growing consumption among adults looking for euphoria, relaxation, functionality, and therapeutic benefits.
對注入THC的大麻飲料的需求得到了成年人日益增長的消費的支持，這些成年人尋求快感、放鬆、功能性和治療益處。
According to Dyrdek, "[The] seltzers are a tasty drink that doesn't wreck my day, offering microdoses of THC that allow consumers to let loose while staying in control of their cannabis experiences."
根據Dyrdek的説法，[這個]蘇打水是一種美味的飲料，不會破壞我的一天，它提供了微量的THC，讓消費者在放鬆的同時保持對大麻體驗的控制。
By component in the global THC segment, the U.S., Canada, and Europe will drive a 16.2% CAGR. These regional markets, accounting for a combined market size of $422.5 million in 2020, will reach a projected size of $1.2 billion by 2026.
按全球THC細分市場的組成部分計算，美國、加拿大和歐洲將推動16.2%的複合年增長率。到2020年，這些地區市場的總市場規模將達到4.225億美元，預計規模將達到到2026年達到12億美元.
For Doug Walker, president and founder of Leisuretown, that's a golden opportunity. He's partnered with HERBL, one of the largest cannabis supply chain solutions companies.
為道格·沃克，Leisuretown的總裁兼創始人，這是一個黃金機會。他與最大的大麻供應鏈解決方案公司之一HERBL合作。
"Our team could not be more excited to partner with California's leading distributor to welcome an even broader audience to Leisuretown. This partnership, with the support of HERBL and two notable celebrity brand ambassadors, represents an alignment in scalability to truly bring cannabis beverages to the mainstream," Walker told Forbes. "Leisuretown combines the crisp, bubbly and delicious nature of seltzers with the calming effects of cannabis, creating a sessional beverage that lets you function at your very best."
沃克在接受《福布斯》採訪時表示：“我們的團隊非常高興能與加州領先的經銷商合作，歡迎更多的觀眾來到Leisuretown。在HERBL和兩位著名的名人品牌大使的支持下，這一合作代表着可擴展性的一致，真正將大麻飲料帶入主流。”Leisuretown將蘇打水的清脆、起泡和美味與大麻的鎮靜作用結合在一起，創造出一種讓你發揮最佳功能的全天候飲料。
Some of the biggest competitors in the cannabis beverage market include Tilray Inc. (NASDAQ:TLRY), Aurora Cannabis Inc. (NASDAQ:ACB), CannTrust Holdings Inc. (OTC:CNTTQ), Canopy Growth Corporation (OTC:WEED), Cronos Group Inc. (NASDAQ:CRON), GW Pharmaceuticals plc (NASDAQ:JAZZ), HEXO Operations Inc. (NASDAQ:HEXO), and Organigram Holdings Inc. (NASDAQ:OGI).
大麻飲料市場上一些最大的競爭對手包括Tilray Inc.(納斯達克：TLRY)，奧羅拉大麻公司。(納斯達克：acb)，CannTrust Holdings Inc.(場外交易：CNTTQ)，樹冠生長公司(場外交易：雜草)，克羅諾斯集團公司(納斯達克：CRON)，GW製藥公司(納斯達克：爵士)，HEXO運營公司(納斯達克：HEXO)，以及OrganiGram Holdings Inc.(納斯達克：OGI)。
Photo by Jamie Street on Unsplash.
照片由傑米·斯特里特在Unspash上拍攝。