Apple sees 'a lot of potential' with metaverse and is 'investing accordingly,' says CEO Tim Cook
Apple sees 'a lot of potential' with metaverse and is 'investing accordingly,' says CEO Tim Cook
$Apple(AAPL.US)$ CEO Tim Cook said his company sees a "lot of potential" in the Metaverse space and is "investing accordingly."
$苹果(AAPL.US)$首席执行官蒂姆·库克他说他的公司在元宇宙领域看到了“很大的潜力”，并正在进行“相应的投资”。
What Happened: Cook made the comments during Apple's quarterly earnings call on Thursday, when asked about the tech giant's plans for the Metaverse — a term that represents a meeting of the physical world with augmented reality (AR) and virtual reality (VR).
怎么了在周四的苹果季度财报电话会议上，当被问及这家科技巨头对元宇宙的计划时，库克发表了上述评论。支付宝这个词代表着物理世界与增强现实(AR)和虚拟现实(VR)的相遇。
Cook added that Apple already has over 14,000 AR apps in the App store.
库克补充说，苹果应用商店中已经有超过1.4万个AR应用程序。
Apple reported better-than-expected earnings results for the first quarter on Thursday.
苹果周四公布了好于预期的第一季度收益业绩。
Why It Matters: Realizing the massive opportunity in the Metaverse, companies such as Apple and $Meta Platforms(FB.US)$ are investing more time and money into the space.
为什么这很重要：意识到元宇宙中的巨大机遇，苹果和$Meta平台(FB.US)$正在向这个领域投入更多的时间和金钱。
However, Apple's rumored mixed-reality headset though may not debut until the end of 2022 or later, it was reported earlier this week, citing technology-focused journalist Mark Gurman. The product could reach store shelves by 2023.
然而，本周早些时候援引科技记者的话报道，传闻中的苹果混合现实耳机可能要到2022年底或更晚才会上市马克·古尔曼。到2023年，该产品可能会上架商店。
Investors have high hopes for the Apple VR/AR headset product since it would mark the Cupertino-based company's entry into an entirely new product category.
投资者对苹果VR/AR耳机产品寄予厚望，因为这将标志着这家总部位于库比蒂诺的公司进入一个全新的产品类别。
The headset is expected to compete against Meta's Oculus headset and $Sony(SONY.US)$ PlayStation VR, among others.
预计这款耳机将与Meta的Oculus耳机展开竞争，并$索尼(SONY.US)$PlayStation VR等。
Price Action: Apple shares trade 2.7% higher today.
价格行动：苹果股价今天上涨2.7%。
