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Ferrari Hires Former Apple Designer Jony Ive Ahead of Electric Push

Ferrari Hires Former Apple Designer Jony Ive Ahead of Electric Push

法拉利在电动推广之前聘请前苹果设计师乔尼·艾夫
Dow Jones Newswires ·  2021/09/27 19:46

DJ Ferrari Hires Former Apple Designer Jony Ive Ahead of Electric Push

DJ法拉利在电动推动之前聘请前苹果设计师乔尼·艾夫


By Katie Deighton

作者:凯蒂·戴顿(Katie Deighton)

Ferrari NV hired Apple Inc.'s former design chief Jony Ive as it readies its debut into full electric vehicles.

法拉利汽车公司(Ferrari NV)聘请了苹果,该公司前设计总监乔尼·艾夫(Jony Ive)正在为全电动汽车的首次亮相做准备。

Mr. Ive's design company LoveFrom Inc., which he formed in 2019 alongside industrial designer Marc Newson, will work with Ferrari and its largest shareholder, Netherlands-based Exor NV on a number of projects, the companies said Monday.

艾夫与工业设计师马克·纽森(Marc Newson)于2019年共同创立的设计公司LoveFrom Inc.周一表示,该公司将与法拉利及其最大股东、总部位于荷兰的Exor NV在多个项目上展开合作。

Exor is the holding company controlled by Italy's Agnelli family that also holds stakes in Stellantis -- of which Chrysler and Fiat are part of -- and the Italian soccer team Juventus F.C.

Exor是由意大利Agnelli家族控制的控股公司,该家族还持有Stellantis(克莱斯勒和菲亚特是Stellantis的一部分)以及意大利足球队尤文图斯(Juventus F.C.)的股份。

Ferrari declined to reveal the specifics of the collaboration, but said it sees potential in working with LoveFrom across the whole range of its business. Alongside its legacy production of its engine-powered cars, the company sells clothes, watches and other apparel.

法拉利拒绝透露合作的细节,但表示看到了与LoveFrom在整个业务范围内合作的潜力。除了传统的发动机驱动汽车生产外,该公司还销售服装、手表和其他服装。

Ferrari said in April that its first battery-powered vehicle would hit showrooms in 2025.

法拉利在4月份表示,其第一款电池驱动的汽车将于2025年进入展厅。

LoveFrom is set to work with Exor on other projects outside of the Ferrari brand. John Elkann, chairman and chief executive of Exor, and chairman of Ferrari, said the holding company had started talks with LoveFrom's founders soon after they formed the design firm.

LoveFrom将在法拉利品牌以外的其他项目上与Exor合作。Exor董事长兼首席执行官、法拉利(Ferrari)董事长约翰·埃尔坎(John Elkann)表示,控股公司在LoveFrom创始人成立设计公司后不久就开始与他们进行谈判。

"Ferrari represents a first, exciting chance to do great things together as we build our future," Mr. Elkann said in a statement.

埃尔坎在一份声明中说,“在我们建设未来的过程中,法拉利代表着第一次令人兴奋的机会,让我们一起做伟大的事情。”

Luxury car makers and auto giants are expected to drive more than a dozen electric models into U.S. showrooms this year, competing for drivers alongside stand-alone EV startups such as Lucid Motors Inc. and Rivian Automotive LLC, as well as electric flagbearer Tesla Inc.

预计豪华汽车制造商和汽车巨头今年将推出十几款电动车型进入美国展厅,与Lucid Motors Inc.和Rivian Automotive LLC等独立的电动汽车初创企业以及电动旗舰企业特斯拉(Tesla Inc.)争夺司机。

Meanwhile Apple, Mr. Ive's former employer, is said to also be exploring a move into automotive as the industry and its customers embrace electrification. Ford Motor Co. earlier this month hired Apple vice president Doug Field, who was reported to play a critical role in the tech company's automotive ventures.

与此同时,据说艾夫的前雇主苹果(Apple)也在探索进军汽车业,因为汽车业及其客户正在接受电气化。福特汽车公司(Ford Motor Co.)本月早些时候聘请了苹果副总裁道格·菲尔德(Doug Field),据报道,菲尔德在这家科技公司的汽车合资企业中发挥了关键作用。

Mr. Ive assumed leadership of Apple's design team in 1996. He spearheaded the 2015 launch of the Apple Watch, and worked on the company's new headquarters which opened in 2017.

艾夫于1996年开始领导苹果的设计团队。他带头于2015年推出了Apple Watch,并参与了公司于2017年开放的新总部的工作。

Write to Katie Deighton at katie.deighton@wsj.com

写信给凯蒂·戴顿,电子邮件:katie.deighton@wsj.com

(END) Dow Jones Newswires

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September 27, 2021 19:44 ET (23:44 GMT)

2021年9月27日美国东部时间19:44(格林尼治标准时间23:44)

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