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Alibaba May De-Emphasize Big Promotional Events After Probe -- Market Talk

Alibaba May De-Emphasize Big Promotional Events After Probe -- Market Talk

阿里巴巴可能在调查后淡化大型促销活动-市场言论
Dow Jones Newswires ·  2021/04/14 01:42

DJ Alibaba May De-Emphasize Big Promotional Events After Probe -- Market Talk

DJ阿里巴巴可能在调查后淡化大型促销活动-市场谈话

0542 GMT - Alibaba might ease its emphasis on big promotional events on its e-commerce platform in the coming years, as the tech giant ends forced exclusivity for merchants following an antitrust probe by Chinese authorities, Citi says. Historical data suggests that most of the company's exclusivity restrictions, which prevented merchants from participating in promotions on platforms other than Alibaba's, took place during events such as Singles' Day to keep customer traffic within its ecosystem, Citi says. If exclusivity is no longer guaranteed, Citi reckons Alibaba could possibly de-emphasize big promotional periods to avoid extra costs on merchant-traffic support during such events. Shares are up 1.6% at HK$237.00. (yifan.wang@wsj.com)

0542GMT-花旗表示，未来几年，阿里巴巴可能会放松对其电子商务平台上大型促销活动的重视，因为在中国当局进行反垄断调查后，这家科技巨头结束了对商家的强制独家经营。花旗表示，历史数据表明，该公司的排他性限制大多发生在光棍节等活动期间，目的是将客户流量保持在其生态系统内。这些限制阻止商家在阿里巴巴以外的平台上参与促销活动。花旗认为，如果排他性不再得到保证，阿里巴巴可能会不再强调大促销期，以避免在此类活动期间商家流量支持的额外成本。该公司股价上涨1.6%，至237.00港元。(yifan.wang@wsj.com)

(END) Dow Jones Newswires

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April 14, 2021 01:42 ET (05:42 GMT)

2021年4月14日美国东部时间01：42(格林尼治标准时间05：42)

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