How to read earnings on moomoo?
How to read earnings on moomoo?
From free introductory classes to advanced trading strategies, we aim to help you increase your knowledge and trade smarter. Let's make investing easier and not alone.
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從免費入門課程到高級交易策略，我們的目標是幫助您增長知識和更聰明地交易。讓我們讓投資變得更容易，而不是孤軍奮戰。
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An earnings report is a publicly-traded company's report card on how it's fared financially over the last quarter. Learning how to read one is due diligence for investors.
收益報告是上市公司上個季度財務狀況的成績單。學習如何閲讀一本書是投資者的盡職調查。
Let's lend a hand on the financial knowledge front with a review on reading an earnings report, i.e. how to do it, what to look for, and some tips to maximize your learning experience.
讓我們來幫助一下財務知識方面的知識，讓我們回顧一下閲讀收益報告的方法，即如何做，尋找什麼，以及一些讓你的學習經歷最大化的小貼士。
Why earnings matter
為什麼收入很重要
Investors should place a high priority on company earnings reports.
投資者應該高度重視公司收益報告。
That's because earnings reports reveal the ingredients needed to generate a company's profits, which usually leads to a higher stock price.
這是因為收益報告揭示了產生公司利潤所需的要素，這通常會導致更高的股價。
What to look for in earnings
從收益中尋找什麼
Hone in on Revenue, Earnings per Share and Net Income
關注收入、每股收益和淨利潤
The very first thing to do is to determine the rate at which revenues, earnings per share (EPS), and net income have changed.
首先要做的是確定收入、每股收益(EPS)和淨利潤的變化率。
Have they grown or decreased from the same period a year ago? How do the growth rates for each line item compare to the other two?
與一年前同期相比，它們是增長了還是下降了？與其他兩個項目相比，每個行項目的增長率如何？
Compare EPS to expectations
將每股收益與預期進行比較
In any given quarter, about two-thirds of companies tracked by analysts beat the consensus earnings estimate. A miss should be explained by the company.
在任何一個給定的季度，分析師追蹤的公司中，約有三分之二的公司收益超過了普遍預期。失誤應該由公司解釋。
Do not neglect other metrics
不要忽視其他指標
Margins, free cash flow, and company-specific factors are also critical to investors.
利潤率、自由現金流和特定於公司的因素對投資者也至關重要。
Tips: How to use moomoo to find earnings
小貼士：如何利用moomoo尋找收益
JD.com, China's e-commerce and retail giant, just released Q4 earnings. Let's use this company as an example.
中國電商和零售巨頭京東集團-SW剛剛發佈了第四季度收益。讓我們以這家公司為例。
Look for historical earnings?
尋找歷史收益？
Search for a company name/ticker on the main page.
Click on its link.
在主頁上搜索公司名稱/股票代碼。
點擊它的鏈接。
3. Click on the "Financial" tab at the top of the page.
3.點擊“金融“頁面頂部的選項卡。
4. Under the "Indicators" tab, you can find all important metrics in the earnings report.
4.在“指標“選項卡中，您可以在收益報告中找到所有重要指標。
5. Select the type of report, e.g. "annually" or "quarterly".
5.選擇報告類型，例如“年度”或“季度”。
Look for earnings forecasts?
尋找盈利預測？
If you're still on the "Financials" page, scroll down a little bit. You will see the latest estimates of earnings in the "Financial Estimates" section.
如果你還在“金融類股“佩奇，向下滾動一點。你將在《華爾街日報》上看到最新的收益預估。財務估算“一節。
Source: Forbes, TheStreet, Stockblocks, moomoo
資料來源：《福布斯》、《華爾街》、《斯托克街區》、moomoo
By Rachel
作者：雷切爾
For more investment knowledge and trends, welcome to Courses on the Community.
欲瞭解更多投資知識和趨勢，歡迎訪問課程關於社區。
