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Truly Hard Seltzer Introduces New Limited-Edition 'Brunch Pack' Featuring Brunch-Ready Flavors

Truly Hard Seltzer Introduces New Limited-Edition 'Brunch Pack' Featuring Brunch-Ready Flavors

Truly硬汽水推出新的限量版"早午餐套装",包含适合早午餐的口味
GlobeNewswire ·  09/24 09:00

To Celebrate, Truly is Flipping the Script on Bottomless Brunch by Going "Truly Bottomless" with a Pantsless, One-Day-Only Pop-Up Event Hosted by Two of This Summer's Hottest Reality Stars, Serena Page & JaNa Craig. No Pants Allowed!

为了庆祝,Truly通过举办"Truly无底洞早午餐"活动颠覆传统,由今年夏季最火的两位现实明星Serena Page和JaNa Craig主持,在这仅限一天的活动中会有无裤子规定!

Truly Hard Seltzer Introduces New Limited-Edition 'Brunch Pack' Featuring Brunch-Ready Flavors

Truly硬汽水推出新的限量版"早午餐套装",包含适合早午餐的口味

Truly Hard Seltzer is gearing up for fall festivities by dropping an all-new Truly Hard Seltzer Brunch Pack to help drinkers brunch from anywhere.
Truly硬苏打准备迎接秋季庆祝活动,并推出全新的Truly硬苏打早午餐礼盒,帮助爱好者在任何地方享受早午餐。

Truly Hard Seltzer Introduces New Limited-Edition 'Brunch Pack' Featuring Brunch-Ready Flavors

Truly硬汽水推出新的限量版"早午餐套装",包含适合早午餐的口味

To Celebrate, Truly is Flipping the Script on Bottomless Brunch by Going "Truly Bottomless" with a Pantsless, One-Day-Only Pop-Up Event Hosted by Two of This Summer's Hottest Reality Stars, Serena Page & JaNa Craig. No Pants Allowed!
为了庆祝,Truly通过举办"Truly无底洞早午餐"活动颠覆传统,由今年夏季最火的两位现实明星Serena Page和JaNa Craig主持,在这仅限一天的活动中会有无裤子规定!

BOSTON, Sept. 24, 2024 (GLOBE NEWSWIRE) -- Five o'clock somewhere is out, and brunch o'clock is in!

波斯顿,2024年9月24日(环球新闻社)--五点钟遇到的任何时刻都可以喝,而现在是早午餐的时候!

Truly Hard Seltzer is gearing up for fall festivities by dropping an all-new Truly Hard Seltzer Brunch Pack to help drinkers brunch from anywhere. This limited-edition pack will be sold nationwide beginning now through the end of the year, while supplies last.

Truly硬苏打正在为秋季庆典做准备,推出全新的Truly硬苏打早午餐礼盒,帮助爱好者在任何地方享受早午餐。这款限量版礼盒将从现在开始在全国范围内出售,售完为止。

The brunch-ready pack includes four bottomless staples – the return of the fan-favorite Rosé-Style flavor, as well as all-new Orange Mimosa-Style, Peach Bellini-Style and Cran Sangria-Style. Flavor notes include:

这款早午餐套餐包括四种无限畅饮的经典——备受喜爱的玫瑰风味回归,以及全新的橙子马玛洛风味、桃贝利尼风味和蔓越莓桑格利亚风味。口味注解包括:

  • Rosé-Style: A lightly refreshing Rosé-inspired flavor blended with notes of strawberry, peach, green apple and raspberry.
  • Orange Mimosa-Style: A fresh, crisp, bubbly take on the staple, featuring the sweet flavor of mandarin oranges.
  • Peach Bellini-Style: Effervescent and bubbly, featuring candied peach flavors and aromas.
  • Cran Sangria-Style: An ode to the classic, with notes of floral cranberry blended with hints of cinnamon, apple, orange and warming spices.
  • 玫瑰风味:清爽的玫瑰风味,融合草莓、桃子、青苹果和覆盆子的香气。
  • 橙子马玛洛风味:清新、爽脆、气泡丰富,展现出橘子的甜美风味。
  • 桃贝利尼风味:活力四射、气泡丰富,呈现出糖蜜桃味道和芳香。
  • 蔓越莓桑格利亚风味:向经典致敬,注入蔓越莓的花香,融合肉桂、苹果、橙子和温暖的香料的微妙味道。

A New Approach to Bottomless Brunch: No Pants Allowed
To celebrate the new pack launch, Truly is taking bottomless brunch to the next level by throwing a one-day-only Truly Bottomless Brunch, hosted by reality TV superstars hot off the island, fan favorites Serena Page and JaNa Craig.

一种全新的无底洞早午餐体验:禁穿裤子
为了庆祝新产品包装的推出,Truly通过举办一场仅限一天的Truly无底部早午餐来将无限畅饮的体验提升到新的高度,这场活动由岛屿热门真人秀的明星、粉丝喜爱的Serena Page和JaNa Craig主持。

While the concept of a bottomless brunch with unlimited food and drinks isn't new to New Yorkers, this pop-up event, on October 5th in New York City from 12pm to 3pm ET, flips the script on everyone's beloved bottomless brunch antics and hones into its literal meaning – truly bottomless.... meaning food, drink and yes, bottoms. Guests may wear boxers, briefs, boxer briefs – or whatever makes them comfortable. But they'll need to check their pants at the door.

虽然纽约人对于无限食物和饮料的无底部早午餐概念并不陌生,但这场在10月5日于纽约市举办的快闪活动,从美国东部时间12pm至3pm,颠覆了每个人心中对于心爱的无底部早午餐的想法,而是聚焦在字面意义上的“真正无底部”...就意味着食物、饮料,是的,还有屁股。嘉宾可以穿着短裤、三角裤、平角裤,或者任何让他们感到舒适的内裤。但是他们需要在门口交出裤子。

Lucky brunch goers who land a coveted spot on the guest list will be strongly encouraged to surrender their pants at the complimentary "Pants Check" before embarking on the bottomless party of a lifetime, where they will enjoy endless brunch bites, complimentary merch, a chance to snap a picture with Serena and JaNa, and of course, countless cans of the new Truly Hard Seltzer Brunch Pack flavors.

幸运的早午餐参与者若成功获得宝贵的嘉宾名单席位,将被强烈建议在免费的“裤子寄存处”交出裤子,然后开始一生中最疯狂的无底部派对,届时他们将享用无尽的早午餐美食,获得免费礼品,有机会与Serena和JaNa合影,当然,还有数不尽的新Truly Hard Seltzer早午餐包装口味饮料。

"I'm so excited to be joining my partner in crime, JaNa, in working with Truly to celebrate something we can all get behind... going bottomless!" said reality star Serena Page. "If you know me, you know there is nothing I love more than having a good time with my friends, and the new Truly Brunch Pack is here to help everyone do just that!"

"我非常兴奋能与我的搭档JaNa一起与Truly合作庆祝我们所有人都支持的事情...尽情享受!" 真人秀明星Serena Page表示。"如果你了解我,你会知道没有比与朋友们共度美好时光更让我开心的事情了,新的Truly早午餐包装正是为了帮助每个人做到这一点!"

JaNa Craig added "My girl Serena and I are usually on the same page, and we definitely are when it comes to this! You can't go wrong with a little brunch and a little Truly, and who needs bottoms anyway? Not us and not the fans joining us at the Truly Bottomless Brunch pop-up."

JaNa Craig表示:"我的朋友Serena和我通常想法一致,尤其是在这件事上! 在享用一顿小吃和一点点Truly时绝对不会错,并且谁需要底部呢? 我们不需要,加入我们参加Truly无底小吃活动的粉丝们也不需要。"

This ticketed event is FREE and open to fans 21+, but spots are in high demand. Brunch fans should mark their calendars and head to trulybottomlessbrunch.eventbrite.com to score their bottomless brunch reservation. The first ticket drop will be on Friday, September 27th at 9am ET followed by a second release on Tuesday, October 1st at 9am ET. While this is a no pants party, bare bottoms are a no go. We'll cover the brunch check, so long as you cover your cheeks – whether that's with undies, hot pants, speedos or whatever you have in your closet – the options are endless!

这场需要购票的活动对21岁及以上的粉丝免费开放,但名额有限。喜爱早午餐的粉丝们应该记住日期并前往trulybottomlessbrunch.eventbrite.com网站预订他们的无底早午餐。首批门票将于9月27日星期五美国东部时间上午9点开始发售,第二批将于10月1日星期二美国东部时间上午9点开始。虽然这是一场不穿裤子的聚会,但露出底部是不提倡的。我们将支付早午餐账单,只要你掩盖住你的臀部 - 无论是穿上内裤、热裤、速干泳裤还是你衣柜里有的任何东西 - 选择多种多样!

"Brunch is one of everyone's favorite drinking occasions – it's a time to get together with friends and have yourself a day," said Matt Withington, Truly Hard Seltzer's senior director of marketing. "We heard our fans and that's why Truly is putting a light and refreshing, ready-to-drink spin on classic brunch staples and making them available to enjoy anytime, anywhere."

"早午餐是大家最喜欢的饮酒时机之一 - 这是一个与朋友聚在一起、度过美好时光的时刻," Truly Hard Seltzer的高级市场董事Matt Withington说道。"我们听取了粉丝的建议,这就是为什么Truly正在为经典的早午餐食材赋予轻盈爽口、随时随地可享用的特点。"

Fans who are unable to attend the pop-up can still celebrate with merch from the exclusive "Truly Brunch-O'clock" capsule collection by heading to .

无法参加弹出式活动的粉丝仍可以通过前往购买来自独家"Truly早午餐时间"系列的商品进行庆祝。

This limited-edition brunch-themed merch line is available now and includes oversized tees ($24) and boxer shorts ($12). The collection also features a first-of-its-kind attachable stemware line, known as "Truly Stemmies," which elevate any Truly slim can into a classy, functional flute for brunch on the go anytime, anywhere. Truly Stemmies are free with promo code BRUNCH.

这款限量版早午餐主题的周边产品系列现已推出,包括超大款T恤($24)和短裤($12)。该系列还推出了首款可附着式的玻璃杯产品线,被称为“Truly Stemmies”,可将任何Truly窄罐变成随时随地享用早午餐的优雅功能酒杯。使用促销代码BRUNCH购买Truly Stemmies可获得免费赠送。

For more information and where to buy, follow Truly on Twitter, Instagram and Facebook or visit TrulyHardSeltzer.com. As always, please drink responsibly.
About Truly
An original hard seltzer, Truly has paved the way for an entire category since 2016 as the most innovative "beyond beer" experience. The brand continues to keep its finger on the tab of what drinkers want: a great-tasting, sessionable alcoholic beverage without the fuss. Truly is all about keeping it light in how we show up in our drinkers' lives. That's why Truly has something for everyone with lightly flavored styles at our core (Berry, Citrus, and Party packs), plus bolder flavor mix packs (Lemonade, Margarita-Style, and Punch), and culturally- and seasonally relevant limited releases. In 2022, Truly introduced Truly Flavored Vodka and its first spirits-based seltzer, Truly Vodka Soda before introducing Truly Tequila Soda nationally in 2024. To learn more, visit trulyhardseltzer.com, follow Truly on social media, or experience Truly for yourself at the home of innovation in Downtown Los Angeles at Truly L.A.

About Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative "beyond beer" products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at bostonbeer.com, which includes links to our respective brand websites.

要了解更多信息和购买途径,请关注Truly的Twitter、Instagram和Facebook账号,或访问TrulyHardSeltzer.com。一如既往,请理性饮酒。
关于Truly
作为最原创的硬苏打品牌,自2016年以来,Truly引领了一个全新品类的发展,成为了最具创新性的“超越啤酒”的体验。该品牌继续紧跟饮酒爱好者的需求:提供口感美好、适合长时间饮用的酒精饮料,而无需烦扰。Truly致力于以轻松的方式出现在饮酒者生活中。这就是为什么Truly拥有适合每个人口味的产品系列,包括我们核心的口味款(莓果、柑橘和派对装),以及更加大胆的口味混合款(柠檬、玛格丽特风格和果汁),还有具有文化和季节相结合的限量版产品。2022年,Truly推出了Truly调味伏特加和第一款基于烈酒的苏打水-Truly伏特加苏打,随后于2024年全国推出了Truly龙舌兰苏打。 欲了解更多信息,请访问trulyhardseltzer.com,关注Truly的社交媒体,或在洛杉矶市中心的创新之地-Truly L.A.中亲身体验Truly品牌。

关于波士顿啤酒公司
波士顿啤酒公司成立于1984年,酿造Samuel Adams啤酒,如今已发展成为美国最大、最受尊敬的精酿啤酒生产商之一。我们始终向消费者提供最优质的产品,并将从酿造美味精酿啤酒中所学应用于制作美味且创新的“超越啤酒”产品。波士顿啤酒公司不仅开创了精酿啤酒,还包括了硬苹果酒、苹果酒配制饮料和硬茶。我们的核心品牌包括Angry Orchard硬苹果酒、Dogfish Head、Truly硬苏打水、Twisted Tea硬冰茶和Samuel Adams。我们在加利福尼亚、特拉华、马萨诸塞州、纽约和俄亥俄设有酿酒厂和招待所。欲了解更多信息,请访问我们的官方网站bostonbeer.com,网站中包含本公司各品牌的链接。

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  • Truly Hard Seltzer Introduces New Limited-Edition 'Brunch Pack' Featuring Brunch-Ready Flavors
  • Truly Hard Seltzer Introduces New Limited-Edition 'Brunch Pack' Featuring Brunch-Ready Flavors
  • Truly硬汽水推出新的限量版"早午餐套装",包含适合早午餐的口味
  • Truly硬汽水推出新的限量版"早午餐套装",包含适合早午餐的口味
CONTACT: Boston Beer Company
Truly Hard Seltzer
media@bostonbeer.com

Christina Boyadjian
Golin
truly@golin.com
联系人: 波斯顿啤酒公司
Truly Hard Seltzer
media@bostonbeer.com

克里斯蒂娜·波亚吉安
Golin
truly@golin.com

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