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Scientific Games Promotes Lottery Industry Expert Beth Bresnahan to Chief Communications and Brand Officer

Scientific Games Promotes Lottery Industry Expert Beth Bresnahan to Chief Communications and Brand Officer

Scientific Games将彩票行业专家贝丝·布雷斯纳汉晋升为首席传播和品牌官
PR Newswire ·  05/21 10:15

ATLANTA, May 21, 2024 /PRNewswire/ -- Scientific Games has named Beth Bresnahan as the company's Chief Communications and Brand Officer.

亚特兰大,2024 年 5 月 21 日 /PRNewswire/ — 科学游戏 已任命贝丝·布雷斯纳汉为该公司的首席传播和品牌官。

Bresnahan, a veteran lottery industry expert, spent nearly 10 years in leadership roles at the Massachusetts Lottery, including serving as its Executive Director, and headed the District of Columbia's Office of Lottery & Gaming. With a background in public relations, brand management and product positioning, she joined Scientific Games in 2022 and most recently served as Vice President of Strategic Communications.

Bresnahan是一位资深的彩票行业专家,他在马萨诸塞州彩票公司担任领导职务近10年,包括担任其执行董事和哥伦比亚特区彩票和博彩办公室负责人。她拥有公共关系、品牌管理和产品定位背景,于2022年加入Scientific Games,最近担任战略传播副总裁。

Scientific Games has named lottery industry expert Beth Bresnahan as Chief Communications and Brand Officer.

Scientific Games已任命彩票行业专家贝丝·布雷斯纳汉为首席传播和品牌官。

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Scientific Games has named Beth Bresnahan as Chief Communications and Brand Officer. Bresnahan, a veteran lottery industry expert, spent nearly 10 years in leadership roles at the Massachusetts Lottery, including serving as its Executive Director, and headed the District of Columbia's Office of Lottery & Gaming. With a background in public relations, brand management and product positioning, she joined Scientific Games in 2022 and most recently served as VP of Strategic Communications.
Scientific Games已任命贝丝·布雷斯纳汉为首席传播和品牌官。Bresnahan是一位资深的彩票行业专家,他在马萨诸塞州彩票公司担任领导职务近10年,包括担任其执行董事和哥伦比亚特区彩票和博彩办公室负责人。她拥有公共关系、品牌管理和产品定位背景,于2022年加入Scientific Games,最近担任战略传播副总裁。

The Chief Communications and Brand Officer is a new senior executive role that elevates strategic oversight of Scientific Games' global communications, ensuring a unified and consistent voice and a strong representation of the company's brand across all platforms and mediums. In this role, Bresnahan will continue to lead external and internal communications and customer proposals while expanding her leadership to include advertising, trade shows and events.

首席传播和品牌官是新的高级管理职位,负责加强对Scientific Games全球传播的战略监督,确保公司品牌在所有平台和媒体上的统一和一致的声音和强有力的代表性。在此职位上,Bresnahan将继续领导外部和内部沟通和客户提案,同时扩大其领导能力,将包括广告、贸易展览和活动。

Pat McHugh, CEO of Scientific Games, said, "This promotion will come as no surprise to those who know and have worked with Beth. Her strategic vision, extensive experience in brand communications and deep knowledge of Scientific Games and the lottery industry have earned her the respect and support of our entire company and leadership team."

科学游戏首席执行官帕特·麦克休,说:“对于那些认识并曾经与贝丝合作过的人来说,这次促销活动不足为奇。她的战略愿景、丰富的品牌传播经验以及对Scientific Games和彩票行业的深入了解为她赢得了我们整个公司和领导团队的尊重和支持。”

Bresnahan's promotion is another example of the strategic alignment of Scientific Games' organization with its business strategy to deliver exceptional value to its customers around the world. The company recently announced the expansion of its legal and public policy teams into a new unified global department, made several key hires in systems and technology, and increased focus and execution on products, technology, analytics and marketing across retail and digital to further accelerate customer growth and return to good causes.

Bresnahan的晋升是Scientific Games组织与其业务战略保持战略一致的又一个例子,旨在为全球客户提供卓越的价值。该公司最近宣布将其法律和公共政策团队扩展到一个新的统一的全球部门,在系统和技术领域招聘了几名关键员工,并增加了对零售和数字领域产品、技术、分析和营销的关注和执行力,以进一步加快客户增长并重返公益事业。

Bresnahan has dedicated nearly 25 years to developing impactful communications, marketing and business strategies for several public and private sector organizations. In addition to her lottery industry experience, Bresnahan's previous work spans serving as CEO of a regional print media outlet to providing strategic communications consultation to multiple top-tier national brands, including the Boston Red Sox, BJ's Wholesale Club, Citizens Financial Group and Wynn Resorts. She also led public and legislative relations for several government agencies in her home state of Massachusetts.

Bresnahan致力于为多个公共和私营部门组织制定有影响力的传播、营销和业务战略,已有近25年的时间。除了彩票行业的经验外,布雷斯纳汉之前的工作还包括担任一家地区性印刷媒体的首席执行官,为包括波士顿红袜队、BJ's Wholesale Club、Citizens Financial Group和永利度假村在内的多个顶级民族品牌提供战略传播咨询。她还领导了家乡马萨诸塞州多个政府机构的公共和立法关系。

Scientific Games is a trusted partner to 150 lotteries in 50 countries around the globe, providing games, technologies, analytics and services that responsibly drive maximum returns to their beneficiary programs.

Scientific Games是全球50个国家150种彩票值得信赖的合作伙伴,提供游戏、技术、分析和服务,负责任地为受益人计划带来最大回报。

2024 Scientific Games, LLC. All Rights Reserved.

2024 Scientific Games 有限责任公司版权所有。

About Scientific Games
Scientific Games is a global leader in retail and digital games, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We are industry pioneers in instant games, data analytics, retail solutions and iLottery. Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward. For more information, visit scientificgames.com.

关于科学游戏
Scientific Games是零售和数字游戏、技术、分析和服务领域的全球领导者,致力于推动政府赞助的彩票和体育博彩项目的利润。从企业游戏平台到令人兴奋的娱乐体验,再到开创性的零售和数字解决方案,我们每天都在提升游戏水平。我们是即时游戏、数据分析、零售解决方案和iLottery领域的行业先驱。自 1973 年以来,Scientific Games 建立在值得信赖的合作伙伴关系的基础上,将不懈的创新、性能和坚定不移的安全性相结合,以负责任的方式推动行业向前发展。欲了解更多信息,请访问 scientificgames.com。

SOURCE Scientific Games, LLC

来源科学游戏有限责任公司

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