Snap Inc (NYSE:SNAP) is investing in artificial intelligence and machine learning to enhance Snapchat, CEO Evan Spiegel said, aiming to make the app more engaging.
Recognizing the need to catch up in machine learning, Spiegel has organized senior machine learning experts to strategize on achieving state-of-the-art advancements.
This shift follows years dedicated to revamping Snapchat's advertising business, a transformation now beginning to show positive results, Bloomberg reports.
Under Spiegel's leadership, Snapchat has changed significantly and has adapted to evolving social media usage and advertising demands.
These efforts included focusing on personalized content like artificial reality filters and more targeted software enhancements.
Spiegel managed a significant overhaul of the advertising business as part of these developments, which improved Snapchat's revenue streams.
Moreover, Snap is broadening its focus to include building machine learning, AI, and augmented reality features relevant to the advertising sector and user engagement.
Spiegel remains optimistic about Snap's direction and its ability to innovate in augmented reality and other areas. His leadership continues to drive Snap toward integrating more advanced technology to enhance user interaction and ad performance, setting the stage for what he believes will be the most impactful period of growth yet.
In April, Snap reported quarterly sales of $1.195 billion, up by 21% year-on-year, which beat the analyst consensus estimate of $1.12 billion. Snap reported quarterly earnings of $0.03, above the analyst consensus estimate loss of $0.05.
In February, Snap shared plans to reduce its global headcount by approximately 10% of its international full-time employees.
Analysts had flagged Snap's potential for long-term growth courtesy of its privacy-focused messaging platform and augmented reality (AR) leadership.
Snap stock gained 66% in the last 12 months. Investors can gain exposure to the stock via Global X Social Media ETF (NASDAQ:SOCL) and Advisor Managed Portfolios Trenchless Fund ETF (NYSE:RVER).
Price Actions: SNAP shares traded higher by 1.15% at $16.24 at the last check Monday.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo by Christopher Penler on Shutterstock
首席执行官埃文·斯皮格尔表示，Snap Inc（纽约证券交易所代码：SNAP）正在投资人工智能和机器学习，以增强Snapchat，旨在使该应用程序更具吸引力。
Spiegel意识到需要在机器学习方面迎头赶上，因此组织了高级机器学习专家来制定战略，以实现最先进的进步。
彭博社报道，这一转变是在多年来致力于改造Snapchat的广告业务之后发生的，这一转变现已开始显示出积极的结果。
在Spiegel的领导下，Snapchat发生了重大变化，并适应了不断变化的社交媒体使用和广告需求。
这些努力包括专注于个性化内容，例如人工现实过滤器和更有针对性的软件增强。
作为这些发展的一部分，Spiegel对广告业务进行了重大改革，改善了Snapchat的收入来源。
此外，Snap 正在扩大其关注范围，将构建与广告行业和用户参与度相关的机器学习、人工智能和增强现实功能包括在内。
Spiegel对Snap的发展方向及其在增强现实和其他领域的创新能力仍然持乐观态度。他的领导能力继续推动Snap整合更先进的技术以增强用户互动和广告效果，为他认为这将是迄今为止最具影响力的增长时期奠定了基础。
4月，Snap公布的季度销售额为11.95亿美元，同比增长21％，超过了分析师共识估计的11.2亿美元。Snap公布的季度收益为0.03美元，高于分析师共识估计的0.05美元的亏损。
2月，Snap分享了将全球员工人数裁减约10％的国际全职员工的计划。
分析师表示，Snap具有长期增长的潜力，这要归功于其注重隐私的消息传递平台和增强现实（AR）的领导地位。
在过去的12个月中，Snap的股票上涨了66％。投资者可以通过Global X社交媒体ETF（纳斯达克股票代码：SOCL）和Advisor Managed Portfolios非开挖基金ETF（纽约证券交易所代码：RVER）获得股票敞口。
价格走势：周一最后一次支票时，SNAP股价上涨1.15％，至16.24美元。
免责声明： 该内容部分是在人工智能工具的帮助下制作的，并由Benzinga编辑审阅和发布。
克里斯托弗·彭勒在 Shutterstock 上拍摄的照片
