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Scientific Games Off to Epic Start With Launch of First GAME OF THRONES Lottery Scratch-off Game in the U.S.

Scientific Games Off to Epic Start With Launch of First GAME OF THRONES Lottery Scratch-off Game in the U.S.

《权力的游戏》在美国推出首款《权力的游戏》彩票刮刮游戏,开启了科学游戏史诗般的序幕
PR Newswire ·  05/15 10:41

Colorado Lottery Winners Will Be Lucky Participants in THE SEVEN KINGDOMS EXPERIENCE Set to Take Place in Napa

科罗拉多州彩票赢家将是定于纳帕举行的 “七个王国体验” 的幸运参与者

ATLANTA, May 15, 2024 /PRNewswire/ -- Scientific Games' newest multi-state branded GAME OF THRONES Linked Games, developed in partnership with Warner Bros. Discovery Global Themed Entertainment, has kicked off successfully with GAME OF THRONES branded instant scratch, Fast Play and iLottery games offering players the chance to win prizes instantly, plus an opportunity to win an experiential prize package, THE SEVEN KINGDOMS EXPERIENCE.

亚特兰大,2024 年 5 月 15 日 /PRNewswire/ — Scientific Games 最新的多州品牌 权力的游戏关联游戏是与华纳兄弟探索环球主题娱乐公司合作开发的,已成功拉开序幕 权力的游戏 品牌即时刮刮乐、Fast Play 和 iLottery 游戏让玩家有机会即时赢取奖品,还有机会赢取体验式奖品, 七个王国的经验。

Scientific Games off to epic start with launch of first GAME OF THRONES scratch-off game in U.S.

随着美国首款《权力的游戏》刮刮游戏的推出,科学游戏开局史诗般

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The Colorado Lottery is the first U.S. lottery to launch a GAME OF THRONES-themed lottery Linked Game to give players in the state an opportunity to win THE SEVEN KINGDOMS EXPERIENCE developed in partnership with Warner Bros. Discovery Global Themed Entertainment. GAME OF THRONES branded instant scratch, Fast Play and iLottery games from Scientific Games offer players the chance to win prizes instantly, plus THE SEVEN KINGDOMS EXPERIENCE experiential prize package.
科罗拉多州彩票是美国第一家推出以《权力的游戏》为主题的彩票关联游戏的彩票,让该州的玩家有机会赢取与华纳兄弟探索环球主题娱乐公司合作开发的 “七国体验”。来自 Scientific Games 的 GAME OF THRONES 品牌即时刮刮乐、Fast Play 和 iLottery 游戏为玩家提供了即时赢取奖品的机会,还有《七国体验》体验式奖品礼包。

Inspired by one of the most-watched HBO television series of all time and set to captivate the GAME OF THRONES fandom, THE SEVEN KINGDOMS EXPERIENCE event will take place in a medieval-style castle winery in Napa Valley, California in 2025. Trip winners will be divided into seven "Houses", such as House Targaryen, House Stark and House Lannister.

灵感来自有史以来收视率最高的 HBO 电视连续剧之一,旨在吸引他们 权力的游戏 同人圈, 七国体验 活动将于2025年在加利福尼亚州纳帕谷的一家中世纪风格的城堡酒庄举行。旅行获胜者将被分成七个 “房屋”,例如塔格利安故居、斯塔克豪斯和兰尼斯特故居。

The event will include multiple rounds of brand-immersive games, giving trip winners a second chance to win their share of up to $7 million. The trip winners will get to cheer on their own "Champion" in a live jousting tournament, and one "Ruler" will be chosen from each house to play for prize money split amongst every member of the house.

该活动将包括多轮品牌沉浸式游戏,让旅行赢家有第二次机会赢取高达700万美元的份额。旅行的获胜者将在现场角逐锦标赛中为自己的 “冠军” 加油,并且将从每个房子中选出一个 “统治者” 来争夺奖金,奖金分配给家中的每位成员。

The Colorado Lottery is the first U.S. lottery to launch a GAME OF THRONES-themed lottery Linked Game to give players in the state an opportunity to win the once-in-a-lifetime experience. The game achieved the highest first-week index of any of the Lottery's $10 games launched in fiscal year 2024. It continues to lead, with four-week sales surpassing all other Colorado Lottery $10 games in fiscal year 2024 and most games in other price points, placing third behind a $20 and $50 game. THE SEVEN KINGDOMS EXPERIENCE has limited availability remaining for North American lottery participation, with most of the current trip winner spots filled.

科罗拉多彩票是美国第一家推出彩票的彩票 权力的游戏-主题彩票 关联游戏 让该州的玩家有机会赢得千载难逢的体验。该游戏在2024财年推出的10美元彩票游戏中创下了最高的首周指数。它继续保持领先地位,在2024财年,四周的销售额超过了科罗拉多州彩票所有其他10美元的游戏,以及其他价位的大多数游戏,排名第三,仅次于20美元和50美元的游戏。 七国体验 北美彩票参与的剩余可用性有限,目前大多数旅行赢家的名额都已填满。

Tom Seaver, Director of the Colorado Lottery, said, "Our players are very excited to play the GAME OF THRONES scratch game. It's been a great addition to our game lineup, and as the sales numbers show, it is performing really well for us."

科罗拉多彩票董事汤姆·西弗, 说:“我们的玩家很高兴能玩 权力的游戏 刮刮游戏。这是我们游戏阵容中的一个很好的补充,正如销量数字所显示的那样,它对我们来说表现非常好。”

According to Scientific Games research, the GAME OF THRONES brand resonates especially well with younger adult players.

根据科学游戏的研究, 权力的游戏 品牌在年轻玩家中尤其能引起共鸣。

Tina Hoover, V.P. of Licensing for Scientific Games, said, "Our teams are continually innovating to make every lottery winners' event unique and exciting. We worked with Warner Bros. Discovery Global Themed Entertainment to create an immersive GAME OF THRONES-themed winners experience and to deliver a top-notch winners' event that we've refined over the past 17 years doing prize trips for more than 5,000 lottery players. Based on the response we have received and participation so far for THE SEVEN KINGDOMS EXPERIENCE, we are looking into a potential second trip opportunity."

蒂娜·胡佛,科学游戏许可副总裁, 说:“我们的团队不断创新,使每位彩票中奖者的活动都独一无二,令人兴奋。我们与华纳兄弟探索全球主题娱乐公司合作,打造了身临其境的体验 权力的游戏-以赢家为主题的体验,并举办一流的赢家活动,我们在过去 17 年中对该活动进行了完善,为 5,000 多名彩民举办了奖品旅行。根据我们迄今为止收到的回复和参与情况 七国体验,我们正在研究潜在的第二次旅行机会。”

Scientific Games pioneered the lottery Linked Games concept in 2007 and games produced by the company offering the opportunity to win experiential prizes themed to brands like DEAL OR NO DEAL, MONOPOLY, THE PRICE IS RIGHT and WILLY WONKA represent more than USD$4.6 billion in retail sales to date.

Scientific Games 开创了彩票 关联游戏 2007 年的概念游戏以及该公司制作的游戏提供了赢取以以下品牌为主题的体验式奖品的机会 要么成交要么不交易,垄断,价格是对的WILLY WONKA 迄今为止,零售额超过46亿美元。

With a portfolio representing more than 100 licensed brands, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.

Scientific Games的产品组合涵盖100多个授权品牌,为全球50个国家的150种彩票提供零售和数字游戏、技术、分析和服务。

GAME OF THRONES and all related characters and elements & Home Box Office, Inc.

权力的游戏及所有相关角色和元素 & Home Box Office, Inc.

Deal or No Deal TM 2002 - 2024 Endemol Shine IP BV. Licensed by Banijay Brands Limited.

Deal or No Deal TM 2002-2024 Endemol Shine IP BV。由 Banijay Brands Limited 授权。

MONOPOLY TM, & 1935, 2024 Hasbro.

MONOPOLY TM,1935、2024 孩之宝。

The Price Is Right: / FremantleMedia Netherlands B.V. 2024

价格合适:/FremantleMedia 荷兰 B.V. 2024

WILLY WONKA & THE CHOCOLATE FACTORY and all related characters and elements & Warner Bros. Entertainment Inc.

WILLY WONKA & THE CHOCOLATE FACTORY 以及所有相关的角色和元素以及华纳兄弟娱乐公司

2024 Scientific Games, LLC. All Rights Reserved.

2024 Scientific Games 有限责任公司版权所有。

About Scientific Games
Scientific Games is a global leader in retail and digital games, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We are industry pioneers in instant games, data analytics, retail solutions and iLottery. Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward. For more information, visit scientificgames.com.

关于科学游戏
Scientific Games是零售和数字游戏、技术、分析和服务领域的全球领导者,致力于推动政府赞助的彩票和体育博彩项目的利润。从企业游戏平台到令人兴奋的娱乐体验,再到开创性的零售和数字解决方案,我们每天都在提升游戏水平。我们是即时游戏、数据分析、零售解决方案和iLottery领域的行业先驱。自 1973 年以来,Scientific Games 建立在值得信赖的合作伙伴关系的基础上,将不懈的创新、性能和坚定不移的安全性相结合,以负责任的方式推动行业向前发展。欲了解更多信息,请访问 scientificgames.com。

About Warner Bros. Discovery Global Themed Entertainment
Warner Bros. Discovery Global Themed Entertainment (WBDGTE), a division of Warner Bros. Discovery Global Brands, Franchises and Experiences, is a global leader in creating, developing, and licensing location-based entertainment, live events, exhibitions, and theme park experiences based on the biggest franchises, stories, and characters from Warner Bros.' film, television, animation, and game studios, HBO, Discovery, DC, Cartoon Network, and more. WBDGTE is home to the ground-breaking locations of The Wizarding World of Harry Potter in Universal theme parks worldwide, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour, and countless other experiences inspired by Wizarding World, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS, and more. With the very best partners, WBDGTE enables fans worldwide to physically immerse themselves in their favourite brands and franchises.

关于华纳兄弟探索全球主题娱乐
华纳兄弟探索全球主题娱乐(WBDGTE)是华纳兄弟探索全球品牌、特许经营和体验旗下的一个部门,在创作、开发和许可基于地点的娱乐、现场活动、展览和主题公园体验方面处于全球领先地位,其基础是华纳兄弟电影、电视、动画和游戏工作室、HBO、Discovery、DC、卡通网络等最大的特许经营权、故事和角色。WBDGTE 是《哈利波特魔法世界》在全球环球主题公园、阿布扎比华纳兄弟世界、阿布扎比世界银行、朋友体验、权力的游戏工作室之旅以及受华盛顿魔法世界、乐一通、史酷比、权力的游戏、朋友等启发的无数其他体验的所在地。WBDGTE拥有最好的合作伙伴,使全球粉丝能够亲身体验他们最喜欢的品牌和特许经营权。

SOURCE Scientific Games, LLC

来源科学游戏有限责任公司

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