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Salix Pharmaceuticals Announces Bellamy Young as Spokesperson for Xifaxan

Salix Pharmaceuticals Announces Bellamy Young as Spokesperson for Xifaxan

Salix Pharmicals 宣布贝拉米·杨为 Xifaxan 的发言人
Bausch Health ·  05/09 00:00
Salix Pharmaceuticals announces Bellamy Young as Spokesperson for Xifaxan
Salix Pharmicals 宣布贝拉米·杨为 Xifaxan 的发言人
(rifaximin)
(利福昔明)
  • Xifaxan is the first and only FDA approved medication for the reduction in risk of OHE recurrence in adults
  • Overt Hepatic Encephalopathy is caused by cirrhosis of the liver
  • As complications from chronic liver disease increase, recognizing OHE is critical so that patients can work with their healthcare providers to find the right management plan for them
  • Xifaxan 是第一种也是唯一一种 FDA 批准的用于降低成人 OHE 复发风险的药物
  • 明显的肝性脑病是由肝硬化引起的
  • 随着慢性肝病并发症的增加,认识OHE至关重要,这样患者才能与医疗保健提供者合作,为他们找到正确的管理计划

LAVAL, QC / May 9, 2024 / Bausch Health Companies Inc. (NYSE: BHC) (TSX:BHC) and its gastroenterology business, Salix Pharmaceuticals, today announced award-winning actor, Bellamy Young, as the brand ambassador in a new campaign to raise awareness of Xifaxan, the first and only FDA approved medication to reduce the risk of overt hepatic encephalopathy (OHE) recurrence in adults. Overt hepatic encephalopathy is a complication of cirrhosis that can happen when the liver cannot filter toxins from the blood, and the toxins build up and reach the brain. It is projected that as many as four out of five people with cirrhosis may eventually develop some form of HE.

魁北克省拉瓦尔/2024年5月9日/Bausch Health Companies Inc.(纽约证券交易所代码:BHC)(多伦多证券交易所股票代码:BHC)及其胃肠病业务Salix Pharmicals今天宣布获奖演员贝拉米·杨为品牌大使,该活动旨在提高人们对Xifaxan的认识,西法克森是美国食品药品管理局批准的第一种也是唯一一种降低明显肝性脑病(OHE)复发风险的药物成年人。明显的肝性脑病是肝硬化的并发症,当肝脏无法从血液中过滤毒素,毒素积聚并到达大脑时,就会发生这种并发症。据预测,多达五分之四的肝硬化患者最终可能会患上某种形式的 HE。

"When I first started talking about OHE, the most common response I received from people was 'I wish I knew', a sentiment that echoed my experience when my father was diagnosed with OHE. We didn't know the symptoms of OHE could persist or that it could worsen over time. But when my dad had OHE we also didn't know as much as we do today, and we didn't have the same management options," said Bellamy Young, whose father suffered from OHE when she was in high school. "I want to help today's patients and caregivers to know more than my family did with my father, and I encourage them to talk to their health care providers about managing the risk of OHE recurrence. I hope people will go to Xifaxan.com to know more."

“当我第一次开始谈论OHE时,我从人们那里得到的最常见的回应是'我希望我知道',这种情绪与我父亲被诊断出患有OHE时的经历相呼应。我们不知道OHE的症状会持续存在或会随着时间的推移而恶化。但是,当我父亲拥有OHE时,我们对OHE的了解也没有今天那么多,而且我们没有相同的管理选择。” 贝拉米·杨说,她的父亲在读高中时患有OHE。“我想帮助当今的患者和护理人员了解比我的家人对我父亲的了解更多,我鼓励他们与医疗保健提供者讨论如何管理OHE复发的风险。我希望人们能去Xifaxan.com了解更多。”

To kick off the new Xifaxan marketing campaign, Bellamy is sharing her personal OHE story on www.Xifaxan.com/ohe/ and is in a multi-channel advertising campaign that will be seen across digital mediums, including a 60-second TV spot. Bellamy will also be engaging with HCPs, caregivers, and patients to exchange learnings about OHE by chronicling these experiences and sharing insights on her social media handles throughout the year to support others in knowing more about OHE so they can make informed decisions about disease management. As an ambassador, she will be encouraging caregivers to take an active role as a health advocate for their loved ones.

为了拉开新的Xifaxan营销活动的序幕,贝拉米将分享她的个人OHE故事 www.xifaxan.com/OHE/ 并且正在进行多渠道的广告活动,该广告将在包括60秒钟的电视广告在内的数字媒体上播出。贝拉米还将与HCP、护理人员和患者互动,通过记录这些经历并全年在社交媒体上分享见解,交流有关OHE的经验,以支持其他人更多地了解OHE,从而能够就疾病管理做出明智的决定。作为大使,她将鼓励护理人员发挥积极作用,为亲人倡导健康。

"With patients at the center of all we do, Salix is committed to driving increased conversation and education about OHE to support patients, caregivers, and Healthcare Professionals in finding the right options," said Nicola Kayel, Senior Vice President, GI Marketing, Salix.

Salix胃肠道营销高级副总裁尼古拉·凯尔表示:“以患者为我们所做的一切的中心,Salix致力于推动更多有关OHE的对话和教育,以支持患者、护理人员和医疗保健专业人员找到正确的选择。

About Overt Hepatic Encephalopathy: Overt Hepatic encephalopathy (OHE) is a complication of cirrhosis, a chronic liver disease, which can have various causes. One of the important functions of the liver is to clean the blood. When the liver is damaged, it can no longer properly clean toxins (like ammonia) from the blood. This buildup of toxins can reach the brain, potentially causing OHE and worsening brain function. Symptoms of OHE can be both physical and mental. Medications and appropriate lifestyle management, with the help of a doctor, may help manage the disease.

关于显性肝性脑病:显性肝性脑病(OHE)是肝硬化的并发症,肝硬化是一种慢性肝病,可能有多种原因。肝脏的重要功能之一是清洁血液。当肝脏受损时,它无法正常清除血液中的毒素(如氨水)。这种积聚的毒素可以到达大脑,可能导致OHE和大脑功能恶化。OHE 的症状可以是身体上的,也可以是精神上的。在医生的帮助下,药物和适当的生活方式管理可能有助于控制疾病。

Symptoms of Overt Hepatic Encephalopathy may include:

显性肝性脑病的症状可能包括:

Mental:

心理:

    • Lack of energy or interest
    • Confusion
    • Not knowing where you are or where you're going
    • Inappropriate behavior
    • Severe personality changes
    • 缺乏精力或兴趣
    • 混乱
    • 不知道你在哪里或要去哪里
    • 不当行为
    • 严重的性格变化

Physical:

物理:

    • Sleepiness or change in sleep patterns
    • Worsening of handwriting
    • Loss of small hand movements
    • Tremors or shaking of hands or arms
    • Breath with a musty or sweet odor
    • 困倦或睡眠模式改变
    • 笔迹恶化
    • 失去小手部动作
    • 震颤或手或手臂发抖
    • 呼吸时有霉味或甜味

ABOUT XIFAXAN INDICATION

关于 XIFAXAN 适应症

XIFAXAN(rifaximin) 550 mg tablets are indicated for the reduction in risk of overt hepatic encephalopathy (HE) recurrence in adults.

XIFAXAN(利福昔明)550 mg片剂用于降低成人明显肝性脑病(HE)复发的风险。

IMPORTANT SAFETY INFORMATION

重要的安全信息

  • XIFAXAN is not for everyone. Do not take XIFAXAN if you have a known hypersensitivity to rifaximin, any of the rifamycin antimicrobial agents, or any of the components in XIFAXAN.
  • If you take antibiotics, like XIFAXAN, there is a chance you could experience diarrhea caused by an overgrowth of bacteria (C. difficile). This can cause symptoms ranging in severity from mild diarrhea to life-threatening colitis. Contact your healthcare provider if your diarrhea does not improve or worsens.
  • Talk to your healthcare provider before taking XIFAXAN if you have severe hepatic (liver) impairment, as this may cause increased effects of the medicine.
  • Tell your healthcare provider if you are taking drugs called P-glycoprotein and/or OATPs inhibitors (such as cyclosporine) because using these drugs with XIFAXAN may lead to an increase in the amount of XIFAXAN absorbed by your body.
  • In clinical studies, the most common side effects for XIFAXAN were:
    • HE: Peripheral edema (swelling, usually in the ankles or lower limbs), constipation, nausea (feeling sick to your stomach), fatigue (feeling tired), insomnia (trouble sleeping), ascites (a buildup of fluid in the abdomen), dizziness, urinary tract infection, anemia (low red blood cell levels), and itching
  • XIFAXAN may affect warfarin activity when taken together. Tell your healthcare provider if you are taking warfarin because the dose of warfarin may need to be adjusted to maintain proper blood-thinning effect.
  • XIFAXAN 并不适合所有人。如果您已知对利福昔明、任何利福霉素抗菌剂或XIFAXAN中的任何成分过敏,请勿服用XIFAXAN。
  • 如果你服用抗生素,比如XIFAXAN,你可能会出现由细菌过度生长引起的腹泻(艰难梭菌)。这可能导致严重的症状,从轻度腹泻到危及生命的结肠炎。如果您的腹泻没有改善或恶化,请联系您的医疗服务提供者。
  • 如果您有严重的肝脏(肝脏)损伤,请在服用XIFAXAN之前咨询您的医疗保健提供者,因为这可能会导致该药物的作用增加。
  • 如果您正在服用称为P-糖蛋白和/或OATPs抑制剂(例如环孢素)的药物,请告诉您的医疗服务提供者,因为将这些药物与XIFAXAN一起使用可能会导致身体吸收的XIFAXAN量增加。
  • 在临床研究中,XIFAXAN最常见的副作用是:
    • HE:外周水肿(肿胀,通常出现在脚踝或下肢)、便秘、恶心(胃部不适)、疲劳(感觉疲倦)、失眠(睡眠困难)、腹水(腹部积液)、头晕、尿路感染、贫血(红细胞水平低)和瘙痒
  • XIFAXAN 一起服用可能会影响华法林的活性。如果您正在服用华法林,请告知您的医疗服务提供者,因为可能需要调整华法林的剂量以保持适当的血液稀释作用。
  • If you are pregnant, planning to become pregnant, or nursing, talk to your healthcare provider before taking XIFAXAN because XIFAXAN may cause harm to an unborn baby or nursing infant.
  • 如果您正在怀孕、计划怀孕或哺乳,请在服用 XIFAXAN 之前咨询您的医疗保健提供者,因为XIFAXAN可能会对未出生的婴儿或哺乳期的婴儿造成伤害。

You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch/ or call 1-800-FDA-1088.
For product information, adverse event reports, and product complaint reports, please contact:
Salix Product Information Call Center Phone: 1-800-321-4576
Fax: 1-510-595-8183

鼓励您向FDA报告处方药的负面副作用。参观 www.fda.gov/medwatch/ 或者致电 1-800-FDA-1088。
如需产品信息、不良事件报告和产品投诉报告,请联系:
Salix 产品信息呼叫中心电话:1-800-321-4576
传真:1-510-595-8183

Please click here for full Prescribing Information.

请点击 这里 获取完整的处方信息。

About Salix
Salix Pharmaceuticals is one of the largest specialty pharmaceutical companies in the world committed to the prevention and treatment of gastrointestinal diseases. For more than 30 years, Salix has licensed, developed, and marketed innovative products to improve patients' lives and provide health care providers with life- changing solutions for many chronic and debilitating conditions. Salix currently markets its product line to
U.S. health care providers through an expanded sales force that focuses on gastroenterology, hepatology, pain specialists, and primary care. Salix is headquartered in Bridgewater, New Jersey. For more information about Salix, visit www.Salix.com and connect with us on Twitter and LinkedIn.

关于 Salix
Salix Pharmaceuticals是世界上最大的专业制药公司之一,致力于预防和治疗胃肠道疾病。30多年来,Salix一直在许可、开发和销售创新产品,以改善患者的生活,并为医疗保健提供者提供针对许多慢性和虚弱性疾病的改变生活的解决方案。Salix目前将其产品线销售给
美国医疗保健提供商通过扩大销售队伍,专注于胃肠病学、肝病学、疼痛专家和初级保健。Salix 总部位于新泽西州布里奇沃特。有关 Salix 的更多信息,请访问 www.salix.com 然后通过以下方式联系我们 推特领英

About Bausch Health

关于 Bausch 健康

Bausch Health Companies Inc. (NYSE: BHC) (TSX: BHC) is a global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes. We develop, manufacture and market a range of products, primarily in gastroenterology, hepatology, neurology, dermatology, medical aesthetic devices, international pharmaceuticals, and eye health, through our controlling interest in Bausch + Lomb. Our ambition is to be a globally integrated healthcare company, trusted and valued by patients, HCPs, employees and investors. For more information, visit www.bauschhealth.com and connect with us on Twitter and LinkedIn.

Bausch Health Companies Inc.(纽约证券交易所代码:BHC)(多伦多证券交易所股票代码:BHC)是一家全球多元化制药公司,通过我们不懈地努力提供更好的健康结果,丰富生活。我们通过在Bausch + Lomb的控股权开发、制造和销售一系列产品,主要涉及胃肠病学、肝病学、神经病学、皮肤科、医学美容设备、国际药品和眼部健康。我们的目标是成为一家全球综合医疗保健公司,受到患者、HCP、员工和投资者的信任和重视。欲了解更多信息,请访问 www.bauschhealth.com 然后通过以下方式联系我们 推特领英。

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