The fast-food giant is shifting spending to digital marketing and plans to invest "hundreds of millions" into digital innovation, including new ordering channels, personalization and loyalty.
McDonald's is planning to invest "hundreds of millions of dollars" to upgrade its digital marketing capabilities over the coming years as the major fast-food giant shifts more of its marketing spending toward those channels.
According to a system message this morning, seen by Restaurant Business, McDonald's plans to create a digital marketing fund in the U.S., accounting for 1.2% of franchisees' revenues, starting in 2025.
The new digital marketing fund will...
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