Adobe's Acrobat AI Assistant Is Available and Could Help Company Compete

By
Naomi Buchanan
Naomi Buchanan
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Naomi Buchanan is a reporter at Investopedia breaking down news stories that impact investors.
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Published May 08, 2024
The Adobe headquarters in San Jose, California

David Paul Morris / Bloomberg / Getty Images

Key Takeaways

  • Adobe announced that Acrobat AI Assistant is available on Wednesday, which could help the company better compete with big tech in the artificial intelligence (AI) race.
  • Individual users and enterprise customers can use Acrobat AI Assistant through a paid add-on subscription.
  • Adobe joins Microsoft, Alphabet's Google, and Amazon-backed Anthropic in offering enterprise AI tools as some big tech companies have found early opportunities for AI monetization.

Adobe (ADBE) announced on Wednesday that Acrobat AI Assistant is available for individual users and enterprise customers, which could help the company better compete with big tech in the artificial intelligence (AI) race.

Users can access Acrobat AI Assistant features through an add-on subscription with prices starting at $4.99 per month.

Monetization of AI Tech Through Enterprise Space

Adobe could join big tech companies that have found opportunities for early monetization of AI tech through enterprise offerings.

"With Acrobat AI Assistant, employees can generate high-quality insights they can verify with intelligent citations and quickly create emails, reports, presentations and more from the information in their documents," Adobe said, adding it unlocks "new levels of document productivity for every knowledge worker across the enterprise."

The AI assistant, which was announced in April, could help Adobe better compete in the AI race. Microsoft (MSFT) and Alphabet's Google (GOOGL) have reported some early success monetizing AI through enterprise customer offerings, with Amazon-backed Anthropic following suit.

Adobe has also introduced GenAI editing and image generation tools that rival Microsoft-backed OpenAI's DALL-E, and is set to announce a new AI-enhanced audio tool in May.

Analysts' View

Bank of America analysts "view Adobe as an AI beneficiary," highlighting the company's "deeper enterprise monetization, and AI monetization (add-on subscription fee)" efforts.

Adobe shares were little changed at $493.26 as of noon ET Wednesday. The stock is down around 17% year-to-date.

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Article Sources
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  3. Adobe. "New Adobe Photoshop with Advanced Generative Fill and Generate Image Brings New Superpowers to All."

  4. Bank of America. "Adobe Clarity on FY24 target provided at Adobe Summit; Impressive AI offerings coming."

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