DICK'S Sporting Goods Signs Multi-Year Partnership With The Boston Celtics And Red Sox
DICK'S Sporting Goods Signs Multi-Year Partnership With The Boston Celtics And Red Sox
Today, DICK'S Sporting Goods (NYSE:DKS) announced partnerships with two legendary professional sports teams based in Boston, the Celtics and Red Sox. These multi-year deals designate DICK'S Sporting Goods as each franchise's Official Sporting Goods Retail Partner, further fostering a connection between the brand and the Boston community.
今天，迪克體育用品（紐約證券交易所代碼：DKS）宣佈與兩支總部設在波士頓的傳奇職業運動隊凱爾特人隊和紅襪隊建立合作伙伴關係。這些爲期多年的協議指定DICK'S Sporting Goods爲每個特許經營權的官方體育用品零售合作伙伴，進一步促進了該品牌與波士頓社區之間的聯繫。
This announcement comes on the heels of the grand opening of DICK'S House of Sport at Prudential Center. An over 100,000 square foot store designed to explore the future of retail, House of Sport provides athletes with an incredible assortment of products along with in-store experiences including a climbing wall, multiple golf bays with TrackMan simulators, and a HitTrax multi-sport cage.
該公告是在保誠中心迪克體育之家盛大開業之後發佈的。House of Sport 是一家佔地超過 100,000 平方英尺的門店，旨在探索零售業的未來，爲運動員提供種類繁多的產品以及店內體驗，包括攀巖牆、帶有 TrackMan 模擬器的多個高爾夫球場以及 HitTrax 多功能運動籠子。