Reborn Coffee Inc. (NASDAQ:REBN), ("Reborn", or the "Company"), a California-based retailer of specialty coffee, today announced a significant expansion into the China market through a strategic Master License Agreement with IAID Co., Ltd., a visionary architectural and interior design consulting firm. This agreement will introduce a flagship location in Guangzhou #73, situated in a central, historic district bustling with tourists. The site will feature a comprehensive brand center, setting the stage for future expansions into major cities like Shanghai and Shenzhen, China.
The joint venture combines Reborn Coffee's experience in retail coffee operations with IAID Co., Ltd.'s expertise in lifestyle design. Together, they aim to revolutionize the coffee culture in China, particularly in the vibrant Guangdong Province, which boasts a population of over 127.06 million.