Why Roku Shares Are Rising Today
Why Roku Shares Are Rising Today
Roku, Inc. (NASDAQ:ROKU) shares are trading higher on Wednesday.
周三，Roku公司（纳斯达克股票代码：ROKU）股价走高。
The company announced the launch of new video experiences, ad solutions, and new content partnerships at its annual IAB NewFront presentation in New York City.
该公司在纽约市举行的年度IAB NewFront发布会上宣布推出新的视频体验、广告解决方案和新的内容合作伙伴关系。
Roku, which boasts reaching nearly 120 million people every day, specifically highlighted innovation across its advertising business.
Roku每天吸引近1.2亿人，特别强调了其广告业务的创新。
"Viewers in the Roku experience are engaged in our uncluttered, elevated ad environment well before dispersing to apps, networks, and paywalls. For advertisers and publishers of all kinds, this makes Roku the broadest reach lead-in to all of television," said Charlie Collier, President of Roku Media.
“早在分散到应用程序、网络和付费专区之前，Roku体验中的观众就会沉浸在我们整洁、高水平的广告环境中。对于各种广告商和出版商来说，这使Roku成为所有电视领域覆盖面最广的引领者。” Roku Media总裁查理·科利尔说。
Upcoming additions to The Roku Channel feature "Tightrope!", a comedy series with Bryan Cranston as executive producer and starring Ty Burrell. Also included are "Tracee Travels (wt)" starring Tracee Ellis Ross, "The Arch Project (wt)" featuring Gard Hollinger and Keanu Reeves, a second season of "Side Hustlers" with Emma Grede and Ashley Graham.
Roku 频道即将新增的专题 “Tightrope！”，这是一部喜剧系列，由布莱恩·克兰斯顿担任执行制片人，由泰·伯勒尔主演。还包括特蕾西·埃利斯·罗斯主演的《Tracee Travels（wt）》、由加德·霍林格和基努·里维斯主演的《Arch Project（wt）》、艾玛·格雷德和阿什利·格雷厄姆合作的《Side Hustlers》第二季。
Yesterday, the company announced plans for a new data-driven TV streaming partnership with The Trade Desk, Inc. (NASDAQ:TTD) to equip advertisers with better planning, buying, and measurement of TV streaming media.
昨天，该公司宣布计划与The Trade Desk, Inc.（纳斯达克股票代码：TTD）建立新的数据驱动型电视流媒体合作伙伴关系，以使广告商能够更好地规划、购买和衡量电视流媒体。
Roku intends to enable advertisers on The Trade Desk platform to utilize Roku's media, audience, and behavioral data, enhancing their campaign optimization for TV streaming viewers.
Roku打算让The Trade Desk平台上的广告商能够利用Roku的媒体、受众和行为数据，从而增强他们对电视流媒体观众的广告系列优化。
Recently, the company also announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company.
最近，该公司还宣布扩大与跨平台电视测量公司iSpot.tv的测量合作伙伴关系。
Price Action: ROKU shares are trading higher by 1.24% to $58.38 at last check Wednesday.
价格走势：周三最后一次检查时，ROKU股价上涨1.24％，至58.38美元。
Photo via Shutterstock
照片来自 Shutterstock