Game On: Amazon, YouTube, And NBCUniversal Reportedly Battle for NBA Rights
Game On: Amazon, YouTube, And NBCUniversal Reportedly Battle for NBA Rights
The National Basketball Association (NBA) is reportedly amid significant media negotiations, with Amazon.com Inc (NASDAQ:AMZN) and Alphabet Inc (NASDAQ:GOOGL) Google's YouTube competing for streaming rights, while NBCUniversal aims for a TV deal currently held by Walt Disney Co's (NYSE:DIS) ESPN and Warner Bros. Discovery Inc's (NASDAQ:WBD) TNT.
据报道，美国国家篮球协会（NBA）正在进行重要的媒体谈判，亚马逊公司（纳斯达克股票代码：AMZN）和Alphabet Inc（纳斯达克股票代码：GOOGL）谷歌的YouTube争夺直播版权，而NBCUniversal的目标是达成一项目前由华特迪士尼公司（纽约证券交易所代码：DIS）ESPN和华纳兄弟探索公司（纳斯达克股票代码：WBD）的TNT持有的电视协议。
Disney and Warner are discussing substantial payment increases for TV rights post-2024, despite airing fewer games, reflecting the enduring value of live sports amid cord-cutting trends, reported The Wall Street Journal.
据《华尔街日报》报道，尽管播出的游戏较少，但迪士尼和华纳仍在讨论2024年后大幅增加电视版权的报酬，这反映了在断线趋势下体育直播的持久价值。
Also See: What's In The Cards For Amazon In Q1? Analyst Sees Double-Digit Sales And Profit Growth
另请参阅: 第一季度亚马逊有哪些打算？分析师认为销售额和利润将实现两位数的增长
Interest is elevated in the league's next round of packages, which starts after the 2024-2025 season, the report added.
报告补充说，人们对联盟下一轮套餐的兴趣增加，该套餐将在2024-2025赛季之后开始。
Amazon and YouTube are frontrunners for a streaming package, potentially altering the NBA's traditional media landscape.
亚马逊和YouTube是流媒体套餐的领跑者，这有可能改变NBA的传统媒体格局。
NBCUniversal vies for rights alongside Disney and Warner, aiming for regular season, playoff broadcasts, and potential NBA Finals airing.
NBCUniversal与迪士尼和华纳一起争夺版权，目标是常规赛、季后赛广播和潜在的NBA总决赛播出。
Warner Discovery and Disney have the right to match other offers, the report noted, citing people with knowledge of the pacts.
报告援引了解协议的人士的话指出，华纳探索和迪士尼有权匹配其他报价。
NBA Commissioner Adam Silver aims to expand global viewership, mirroring the NFL's approach, increasing rights fees, and exploring new agreements.
NBA专员亚当·西尔弗的目标是扩大全球收视率，反映NFL的方针，增加版权费，并探索新的协议。
Amazon, YouTube, and NBCUniversal seek to bolster their streaming services through sports investments.
亚马逊、YouTube和NBCUniversal寻求通过体育投资来加强其流媒体服务。
NBA content enhances network value, aiding pay-TV distribution negotiations, particularly crucial among the rise of streaming platforms.
NBA内容提高了网络价值，为付费电视发行谈判提供了帮助，这在流媒体平台的崛起中尤其重要。
As per the report, Wolfe Research analyst Peter Supino downgraded Warner Discovery stock to Underperform, citing the cost of a new NBA deal as a factor.
根据该报告，沃尔夫研究分析师彼得·苏皮诺将华纳探索股票的评级下调至表现不佳，理由是NBA新协议的成本是一个因素。
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Price Action: AMZN shares are trading higher by 2.87% at $178.62 at the last check Friday.
价格走势：周五最后一次支票时，AMZN股价上涨2.87％，至178.62美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免责声明: 该内容部分是在人工智能工具的帮助下制作的，并由Benzinga编辑审查和发布。
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