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Can Blizzard Keep Its Autonomy Post-Microsoft Acquisition? 'No One Asking Us To Do Anything,' Says World Of Warcraft Exec
Can Blizzard Keep Its Autonomy Post-Microsoft Acquisition? 'No One Asking Us To Do Anything,' Says World Of Warcraft Exec
Six months after Microsoft Corp.'s (NASDAQ:MSFT) acquisition of Activision Blizzard, Holly Longdale, executive producer and vice president at World of Warcraft, provided insights into the post-acquisition environment.
In an interview with Video Games Chronicle, Longdale revealed Microsoft has largely allowed Blizzard to maintain its autonomy: "There's no one asking us to do anything."
"World of Warcraft is doing very well and they're very proud of what it's been able to accomplish, so it's almost like just let it be, and let it keep being awesome," the executive added. "They've been tremendously supportive and it's like 'let Blizzard be Blizzard.'"
Longdale also highlighted the benefits of being part of the Microsoft family, mentioning opportunities for communication and information sharing with other Microsoft-owned studios. She mentioned interactions with teams from Mojang and Elder Scrolls Online, suggesting that they could learn from each other's experiences.
Despite Longdale's positive perspective, the acquisition has not been without its challenges.
Microsoft's gaming division, including Activision Blizzard, underwent significant layoffs in January, affecting 1,900 employees and resulting in the cancellation of projects such as Odyssey.
In related news, Blizzard recently announced the upcoming expansion for World of Warcraft, titled "World of Warcraft: The War Within." Although it may not match the impact of previous expansions, such as Dragonflight, anticipation remains high for its potential.
Photo: CryptoFX on Shutterstock.
Six months after Microsoft Corp.'s (NASDAQ:MSFT) acquisition of Activision Blizzard, Holly Longdale, executive producer and vice president at World of Warcraft, provided insights into the post-acquisition environment.
微软公司六个月后s(纳斯达克股票代码:MSFT)对动视暴雪的收购,《魔兽世界》执行制片人兼副总裁霍莉·朗代尔为收购后的环境提供了见解。
In an interview with Video Games Chronicle, Longdale revealed Microsoft has largely allowed Blizzard to maintain its autonomy: "There's no one asking us to do anything."
朗代尔在接受《电子游戏纪事报》采访时透露,微软在很大程度上允许暴雪保持其自主权:“没有人要求我们做任何事情。”
"World of Warcraft is doing very well and they're very proud of what it's been able to accomplish, so it's almost like just let it be, and let it keep being awesome," the executive added. "They've been tremendously supportive and it's like 'let Blizzard be Blizzard.'"
这位高管补充说:“魔兽世界表现非常出色,他们为它能够取得的成就感到非常自豪,所以它几乎就像随它去吧,让它继续变得很棒。”“他们给予了极大的支持,就像'让暴雪成为暴雪吧。'”
Longdale also highlighted the benefits of being part of the Microsoft family, mentioning opportunities for communication and information sharing with other Microsoft-owned studios. She mentioned interactions with teams from Mojang and Elder Scrolls Online, suggesting that they could learn from each other's experiences.
朗代尔还强调了加入微软大家庭的好处,提到了与微软旗下其他工作室进行沟通和共享信息的机会。她提到了与Mojang和上古卷轴Online团队的互动,这表明他们可以从彼此的经历中学习。
Despite Longdale's positive perspective, the acquisition has not been without its challenges.
尽管朗代尔持乐观态度,但此次收购并非没有挑战。
Microsoft's gaming division, including Activision Blizzard, underwent significant layoffs in January, affecting 1,900 employees and resulting in the cancellation of projects such as Odyssey.
包括动视暴雪在内的微软游戏部门在1月份进行了大规模裁员,影响了1,900名员工,并导致奥德赛等项目取消。
In related news, Blizzard recently announced the upcoming expansion for World of Warcraft, titled "World of Warcraft: The War Within." Although it may not match the impact of previous expansions, such as Dragonflight, anticipation remains high for its potential.
在相关新闻中,暴雪最近宣布了即将推出的魔兽世界扩展版,名为 “魔兽世界:内心之战”。尽管它可能无法与之前的扩展包(例如Dragonflight)的影响相提并论,但对其潜力的期望仍然很高。
Photo: CryptoFX on Shutterstock.
照片:Shutterstock 上的 CryptoFX。
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moomoo是Moomoo Technologies Inc.公司提供的金融信息和交易应用程序。
在美国,moomoo上的投资产品和服务由Moomoo Financial Inc.提供,一家受美国证券交易委员会(SEC)监管的持牌主体。 Moomoo Financial Inc.是金融业监管局(FINRA)和证券投资者保护公司(SIPC)的成员。
在新加坡,moomoo上的投资产品和服务是通过Moomoo Financial Singapore Pte. Ltd.提供,该公司受新加坡金融管理局(MAS)监管(牌照号码︰CMS101000) ,持有资本市场服务牌照 (CMS) ,持有财务顾问豁免(Exempt Financial Adviser)资质。本内容未经新加坡金融管理局的审查。
在澳大利亚,moomoo上的金融产品和服务是通过Futu Securities (Australia) Ltd提供,该公司是受澳大利亚证券和投资委员会(ASIC)监管的澳大利亚金融服务许可机构(AFSL No. 224663)。请阅读并理解我们的《金融服务指南》、《条款与条件》、《隐私政策》和其他披露文件,这些文件可在我们的网站 https://www.moomoo.com/au中获取。
在加拿大,通过moomoo应用提供的仅限订单执行的券商服务由Moomoo Financial Canada Inc.提供,并受加拿大投资监管机构(CIRO)监管。
在马来西亚,moomoo上的投资产品和服务是通过Moomoo Securities Malaysia Sdn. Bhd. 提供,该公司受马来西亚证券监督委员会(SC)监管(牌照号码︰eCMSL/A0397/2024) ,持有资本市场服务牌照 (CMSL) 。本内容未经马来西亚证券监督委员会的审查。
Moomoo Technologies Inc., Moomoo Financial Inc., Moomoo Financial Singapore Pte. Ltd., Futu Securities (Australia) Ltd, Moomoo Financial Canada Inc.,和Moomoo Securities Malaysia Sdn. Bhd.是关联公司。
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