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Can Blizzard Keep Its Autonomy Post-Microsoft Acquisition? 'No One Asking Us To Do Anything,' Says World Of Warcraft Exec

Can Blizzard Keep Its Autonomy Post-Microsoft Acquisition? 'No One Asking Us To Do Anything,' Says World Of Warcraft Exec

收购微软后,暴雪能否保持自主权?《魔兽世界》高管说:“没有人要求我们做任何事情。”
Benzinga ·  04/19 16:32

Six months after Microsoft Corp.'s (NASDAQ:MSFT) acquisition of Activision Blizzard, Holly Longdale, executive producer and vice president at World of Warcraft, provided insights into the post-acquisition environment.

微软公司六个月后s(纳斯达克股票代码:MSFT)对动视暴雪的收购,《魔兽世界》执行制片人兼副总裁霍莉·朗代尔为收购后的环境提供了见解。

In an interview with Video Games Chronicle, Longdale revealed Microsoft has largely allowed Blizzard to maintain its autonomy: "There's no one asking us to do anything."

朗代尔在接受《电子游戏纪事报》采访时透露,微软在很大程度上允许暴雪保持其自主权:“没有人要求我们做任何事情。”

"World of Warcraft is doing very well and they're very proud of what it's been able to accomplish, so it's almost like just let it be, and let it keep being awesome," the executive added. "They've been tremendously supportive and it's like 'let Blizzard be Blizzard.'"

这位高管补充说:“魔兽世界表现非常出色,他们为它能够取得的成就感到非常自豪,所以它几乎就像随它去吧,让它继续变得很棒。”“他们给予了极大的支持,就像'让暴雪成为暴雪吧。'”

Longdale also highlighted the benefits of being part of the Microsoft family, mentioning opportunities for communication and information sharing with other Microsoft-owned studios. She mentioned interactions with teams from Mojang and Elder Scrolls Online, suggesting that they could learn from each other's experiences.

朗代尔还强调了加入微软大家庭的好处,提到了与微软旗下其他工作室进行沟通和共享信息的机会。她提到了与Mojang和上古卷轴Online团队的互动,这表明他们可以从彼此的经历中学习。

Despite Longdale's positive perspective, the acquisition has not been without its challenges.

尽管朗代尔持乐观态度,但此次收购并非没有挑战。

Microsoft's gaming division, including Activision Blizzard, underwent significant layoffs in January, affecting 1,900 employees and resulting in the cancellation of projects such as Odyssey.

包括动视暴雪在内的微软游戏部门在1月份进行了大规模裁员,影响了1,900名员工,并导致奥德赛等项目取消。

In related news, Blizzard recently announced the upcoming expansion for World of Warcraft, titled "World of Warcraft: The War Within." Although it may not match the impact of previous expansions, such as Dragonflight, anticipation remains high for its potential.

在相关新闻中,暴雪最近宣布了即将推出的魔兽世界扩展版,名为 “魔兽世界:内心之战”。尽管它可能无法与之前的扩展包(例如Dragonflight)的影响相提并论,但对其潜力的期望仍然很高。

Photo: CryptoFX on Shutterstock.

照片:Shutterstock 上的 CryptoFX。

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