Dog Products Maker BARK To Migrate Its DTC Businesses To Shopify
Dog Products Maker BARK To Migrate Its DTC Businesses To Shopify
BARK, Inc. (NYSE:BARK) said it has expanded its relationship with Shopify Inc. (NYSE:SHOP), the global commerce company.
巴克公司（纽约证券交易所代码：BARK）表示，它已经扩大了与全球商务公司Shopify Inc.（纽约证券交易所代码：SHOP）的关系。
By using Shopify's tools and data insights, BARK aims to further enhance its customer experience, support scalable growth across its web and mobile platforms, and achieve operational efficiencies.
通过使用Shopify的工具和数据见解，BARK旨在进一步增强其客户体验，支持其网络和移动平台的可扩展增长，并提高运营效率。
BARK expects to migrate all of its business units–including barkbox.com and superchewer.com, to its Shopify platform, BARK.co in FY25.
BARK预计将在25财年将其所有业务部门——包括barkbox.com和superchewer.com——迁移到其Shopify平台Bark.co。
With offerings on one platform, BARK expects to improve its key performance metrics, including traffic, conversion, average order value, and retention.
通过在一个平台上提供产品，BARK希望改善其关键绩效指标，包括流量、转化率、平均订单价值和留存率。
"Today's announcement marks an important milestone in unifying our commerce platform and ensuring we have the right infrastructure to reach more dog parents and support long-term, scalable growth," said CFO Zahir Ibrahim.
首席财务官查希尔·易卜拉欣说：“今天的公告标志着统一我们的商务平台和确保我们拥有合适的基础设施以吸引更多的狗父母并支持长期、可扩展的增长方面的一个重要里程碑。”
"With Shopify, we're poised to gain valuable insights into customer behavior, improve our ability to cross-sell, drive operational efficiency, and most importantly, bring more joy to dogs and their people everywhere."
“借助 Shopify，我们有望获得对客户行为的宝贵见解，提高我们的交叉销售能力，提高运营效率，最重要的是，为世界各地的狗及其人带来更多欢乐。”
Price Action: BARK shares are trading lower by 3.2% at $1.09 on the last check Tuesday.
价格走势：在周二的最后一次支票中，BARK股价下跌3.2％，至1.09美元。
Photo via Shutterstock
照片来自 Shutterstock