What's Going On With Roku Shares Today?
What's Going On With Roku Shares Today?
Roku, Inc. (NASDAQ:ROKU) shares are trading lower on Wednesday.
周三，Roku公司（纳斯达克股票代码：ROKU）股价走低。
The company said it plans to launch more ways to personalize and elevate the viewing experience.
该公司表示，计划推出更多个性化和提升观看体验的方法。
Over the next few months, Roku will be introducing Backdrops, Roku Smart Picture, and updates across browse, discovery, and mobile apps across all U.S. devices.
在接下来的几个月中，Roku将推出Backdrops、Roku Smart Picture以及所有美国设备上浏览、发现和移动应用程序的更新。
"We want our platform to be relevant to how you watch TV, whether you purchased a device today or years ago," said Preston Smalley, Vice President of Viewer Product at Roku.
Roku观众产品副总裁普雷斯顿·斯莫利表示：“无论你是今天还是几年前购买了设备，我们都希望我们的平台与你看电视的方式息息相关。”
The company also announced its new premium televisions, the Roku Pro Series, which are now available at Best Buy Co., Inc. (NYSE:BBY) stores and various websites online.
该公司还宣布了其新的高端电视——Roku Pro系列，现已在百思买公司（纽约证券交易所代码：BBY）商店和各种在线网站上市。
"Our Pro Series TVs not only look and sound beautiful; they also give our customers the best possible viewing experience, no matter what they're watching," said Chris Larson, Vice President, Retail Strategy, Roku.
Roku零售战略副总裁克里斯·拉尔森表示：“我们的Pro系列电视不仅外观和声音都很漂亮；无论客户在看什么，它们都能为他们提供最佳的观看体验。”
Earlier this month, the company partnered with the National Basketball Association to officially launch the NBA FAST (free ad-supported streaming TV) channel and the NBA Zone.
本月早些时候，该公司与美国国家篮球协会合作，正式推出了NBA FAST（支持免费广告的流媒体电视）频道和NBA Zone。
"The Roku Channel is the inaugural partner of the first-ever NBA FAST channel, which is available exclusively through The Roku Channel for a limited time," according to a press release.
新闻稿称：“Roku频道是有史以来第一个NBA FAST频道的首个合作伙伴，该频道限时通过Roku频道独家提供。”
Price Action: ROKU shares are trading lower by 3.34% to $60.75 on the last check Wednesday.
价格走势：在周三的最后一次支票中，ROKU股价下跌3.34％，至60.75美元。
Photo by rafapress on Shutterstock
照片由 rafapress 在 Shutterstock 上拍摄