Elon Musk, the CEO of $Tesla (TSLA.US)$, has declared that all U.S. vehicles equipped with the Full Self-Driving (FSD) feature will be activated for a one-month trial this week.
What Happened: Musk announced on his social media platform, X, in response to a user's demand. The trial will be extended to all existing owners who have not yet experienced the FSD Beta, as Musk said in response to a post by Teslamojo.
All US cars that are capable of FSD will be enabled for a one month trial this week
— Elon Musk (@elonmusk) March 26, 2024
The news comes in the wake of Musk's recent directive to Tesla employees, mandating the installation and demonstration of the latest FSD version to customers before vehicle delivery in North America. This move aims to showcase the capabilities of the FSD system, which is marketed as a premium driver assistance feature.
Despite the potential slowdown in the delivery process, Musk emphasized the importance of this requirement in an email to Tesla employees. The company is striving to avoid a year-over-year decline in deliveries for the first quarter.
Why It Matters: Tesla has been focusing on the FSD feature, with Musk previously stating that it would be a significant growth catalyst for the company. However, the FSD has also been the subject of controversy and legal challenges, particularly following a fatal accident involving the feature.
Despite these challenges, Musk has consistently emphasized the importance of the FSD for Tesla's future. The recent move to offer a one-month free trial to all eligible U.S. vehicles is likely a strategic move to increase adoption and showcase the capabilities of the FSD system.
Despite the potential impact on delivery timelines, this move could have significant implications for Tesla's FSD revenue and overall growth in the long term.
首席执行官埃隆·马斯克 $特斯拉 (TSLA.US)$,已经宣布,所有配备全自动驾驶(FSD)功能的美国车辆将在本周激活一个月的试用期。
发生了什么:马斯克在他的社交媒体平台X上宣布,以回应用户的需求。正如马斯克在回应Teslamojo的帖子时所说,该试用版将扩大到所有尚未体验过FSD Beta的现有所有者。
本周所有具有FSD功能的美国汽车都将启用为期一个月的试用期
— 埃隆·马斯克 (@elonmusk) 2024 年 3 月 26 日
该消息是在马斯克最近向特斯拉员工下达指令之后发布的,该指令要求在北美交付车辆之前向客户安装和演示最新的FSD版本。此举旨在展示FSD系统的功能,该系统是作为高级驾驶辅助功能销售的。
尽管交付过程可能放缓,但马斯克在给特斯拉员工的电子邮件中强调了这一要求的重要性。该公司正在努力避免第一季度的交付量同比下降。
为何重要:特斯拉一直专注于FSD功能,马斯克此前曾表示,这将是该公司重要的增长催化剂。但是,FSD也一直是争议和法律挑战的话题,尤其是在涉及该功能的致命事故之后。
尽管面临这些挑战,但马斯克一直强调FSD对特斯拉未来的重要性。最近为所有符合条件的美国车辆提供一个月的免费试用期的举措可能是提高采用率和展示FSD系统功能的战略举措。
尽管对交付时间表有潜在影响,但从长远来看,此举可能会对特斯拉的FSD收入和整体增长产生重大影响。