Jim Farley Says 'Stop Looking At FSD And Tesla,' Focus On Ford's Pro Instead: 'If You're Looking For The Future'
Jim Farley Says 'Stop Looking At FSD And Tesla,' Focus On Ford's Pro Instead: 'If You're Looking For The Future'
Ford Motor Co (NYSE:F) CEO Jim Farley has urged investors to shift their focus from Tesla Inc (NASDAQ:TSLA) to Ford's "Pro" unit, which he believes is the future of the auto industry.
福特汽车公司（纽约证券交易所代码：F）首席执行官吉姆·法利敦促投资者将注意力从特斯拉公司（纳斯达克股票代码：TSLA）转移到福特的 “专业” 部门，他认为这是汽车行业的未来。
What Happened: Farley made the remarks at a Wolfe Research conference on Thursday. He suggested that investors should pay more attention to Ford's "Pro" fleet business, which includes the company's traditional fleet and commercial businesses, as well as emerging telematics, logistics, and other connective operations for business customers, reported CNBC.
发生了什么：法利在周四的沃尔夫研究会议上发表了上述讲话。据CNBC报道，他建议投资者应更多地关注福特的 “专业” 车队业务，其中包括该公司的传统车队和商业业务，以及新兴的远程信息处理、物流和其他面向商业客户的连接业务。
The Pro unit's pretax earnings are expected to rise to between $8 billion and $9 billion this year. This is higher than the earnings projections for Ford's "Blue" traditional business of about $7 billion to $7.5 billion and the expected losses in its Model e EV business of $5 billion to $5.5 billion.
预计该Pro部门的税前收益今年将增至80亿至90亿美元之间。这高于福特 “蓝色” 传统业务约70亿至75亿美元的收益预期以及其Model e电动汽车业务的预期亏损50亿至55亿美元。
Farley compared the Pro unit to Deere & Co (NYSE:DE) seven years ago, noting that the farm equipment maker's stock has since increased by about 235%. He also emphasized that Ford Pro is undervalued within the automaker.
法利将Pro部门与七年前的迪尔公司（纽约证券交易所代码：DE）进行了比较，并指出这家农用设备制造商的股票此后增长了约235％。他还强调，福特Pro在汽车制造商内部被低估了。
"If you're looking for the future of the automotive industry, stop looking at FSD [Full Self-Driving] and Tesla. Look at Ford Pro. It's got half a million subscribers with 50% gross margin," Farley said.
“如果你正在寻找汽车行业的未来，那就别再看FSD（全自动驾驶）和特斯拉了。看看福特 Pro。它有50万订阅者，毛利率为50％，” 法利说。
Morgan Stanley's Adam Jonas likened Ford Pro to the company's "Ferrari," citing the undervaluation of Ferrari before its spin-off from Fiat Chrysler in 2016. He highlighted Ford Pro's potential as a lucrative business during Ford's recent earnings call. "Now Ford has a Ferrari, it's called Ford Pro. And I think we agree, people are ignoring the cash cow," he said.
摩根士丹利的亚当·乔纳斯将福特Pro比作该公司的 “法拉利”，理由是法拉利在2016年从菲亚特·克莱斯勒分拆出来之前被低估了。他在福特最近的财报电话会议上强调了福特Pro作为利润丰厚的企业的潜力。“现在福特有一辆法拉利，它叫福特Pro。而且我认为我们同意，人们无视摇钱树，” 他说。
Why It Matters: Farley's comments come amid a series of significant developments at Ford. Earlier this month, he announced that the company's next generation of EV products is expected to be profitable within the first 12 months of their launch. This is part of Ford's broader restructuring and growth plan, in which the Pro unit plays a pivotal role.
为何重要：法利的评论是在福特取得一系列重大进展之际发表的。本月早些时候，他宣布，该公司的下一代电动汽车产品预计将在推出后的前12个月内实现盈利。这是福特更广泛的重组和增长计划的一部分，Pro部门在其中起着关键作用。
However, Ford's journey to this point has not been without its challenges. The company has faced strikes and higher wages for its workers, which could impact margins and future investments. Additionally, Ford is delaying or cutting spending by billions of dollars on EVs amid slower-than-expected adoption of its current models and significant losses on its electric vehicles.
但是，福特迄今为止的旅程并非没有挑战。该公司面临罢工和更高的员工工资，这可能会影响利润率和未来的投资。此外，福特推迟或削减了数十亿美元的电动汽车支出，原因是其当前车型的采用速度低于预期，电动汽车也蒙受了重大损失。
Farley's comments come in the wake of Ford's impressive 2023 sales figures, which were acknowledged by Tesla CEO Elon Musk despite their fierce rivalry in the U.S. electric vehicle market. In 2023, Ford achieved notable success by selling 72,608 EVs in the U.S., marking an almost 18% annual increase and securing the position as the second best-selling EV brand, trailing closely behind Tesla.
法利的评论是在福特公布了令人印象深刻的2023年销售数据之后发表的，尽管他们在美国电动汽车市场竞争激烈，但特斯拉首席执行官埃隆·马斯克还是承认了这一点。2023年，福特在美国销售了72,608辆电动汽车，取得了显著的成功，年增长率接近18％，并确保了其作为第二畅销电动汽车品牌的地位，仅次于特斯拉。
Jim Farley and Elon Musk. Image via photos on Shutterstock
吉姆·法利和埃隆·马斯克。图片来自Shutterstock上的照片