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Attention Gamers! Assassin's Creed Maker Envisions Netflix-Style Revolution in Gaming Post Microsoft Deal

Attention Gamers! Assassin's Creed Maker Envisions Netflix-Style Revolution in Gaming Post Microsoft Deal

注意游戏玩家!《刺客信条》制作者设想在微软交易后出现Netflix风格的游戏革命
Benzinga ·  2023/09/26 07:40

UbiSoft Entertainment Inc (OTC:UBSFY), the video game company behind popular franchises like Assassin's Creed and Tom Clancy's Rainbow Six, is poised to reshape the gaming landscape through streaming, akin to how Netflix Inc (NASDAQ:NFLX) transformed the television and film sectors.

育碧娱乐公司 (场外交易代码:UBSFY),热门系列背后的电子游戏公司,例如 《刺客信条》汤姆·克兰西的《彩虹六号》,准备通过直播重塑游戏格局,类似于 Netflix 纳斯达克股票代码:NFLX)改变了电视和电影行业。

This assertion comes from Ubisoft's pivotal cloud-gaming agreement with tech giant Microsoft Inc (NASDAQ:MSFT).

这种说法来自育碧与科技巨头达成的关键云游戏协议 微软公司 (纳斯达克股票代码:MSFT)。

Also Read: Sony to Leverage AI in its Quest for Cloud Gaming, but CEO Kenichiro Yoshida Expresses Concerns

另请阅读:索尼将利用人工智能来寻求云游戏,但首席执行官吉田健一郎表示担忧

Reflecting on the early skepticism surrounding Netflix's foray into streaming, Ubisoft's CEO, Yves Guillemot, highlighted the streaming service's subsequent meteoric rise, drawing parallels with the gaming industry's potential trajectory.

育碧首席执行官在回顾早期围绕Netflix涉足流媒体领域的怀疑态度时, Yves Guillemot,强调了该流媒体服务随后的飞速崛起,这与游戏行业的潜在发展轨迹相似。

"It's going to be the same with video games, but it will take time. But when it takes off, it will happen very quickly," Financial Times cites Guillemot.

“电子游戏也会如此,但这需要时间。但是当它起飞时,它会很快发生。”《金融时报》援引基勒莫特的话说。

Despite its potential, cloud gaming's ascent has been more gradual than anticipated, facing technological and business-related hurdles.

尽管具有潜力,但云游戏的崛起比预期的要缓慢,面临着技术和业务相关的障碍。

Notably, Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) Google had to dump its ambitious Stadia cloud gaming service after failing to garner a substantial user base.

值得注意的是, Alphab (纳斯达克股票代码:GOOG)(纳斯达克股票代码:GOOGL)由于未能获得庞大的用户群,谷歌不得不放弃其雄心勃勃的Stadia云游戏服务。

Research group Omdia projects that cloud gaming services, including Xbox Game Pass Ultimate and PlayStation Plus Premium, will generate a revenue of $3.2 billion in 2023, accounting for a mere 2% of the total consumer expenditure on games.

研究组织Omdia预计,包括Xbox Game Pass Ultimate和PlayStation Plus Premium在内的云游戏服务将在2023年创造32亿美元的收入,仅占消费者游戏总支出的2%。

This figure will likely double in the subsequent five years.

在接下来的五年中,这一数字可能会翻一番。

Guillemot strongly believes that in the next five to 10 years, many games will be streamed and produced in the cloud, emphasizing the motivation behind the Microsoft partnership.

Guillemot坚信,在未来五到十年内,许多游戏将在云端进行流媒体和制作,这凸显了微软合作伙伴关系背后的动机。

Ubisoft aims to leverage streaming rights to boost its presence in regions outside Europe and the U.S., where traditional console gaming hasn't gained a strong foothold.

育碧的目标是利用流媒体版权来扩大其在欧洲和美国以外地区的影响力,在这些地区,传统的主机游戏尚未站稳脚跟。

Guillemot believes that rapid technological adoption in these regions will lead to a swifter transition to cloud gaming.

Guillemot认为,这些地区的快速技术采用将使人们更快地过渡到云游戏。

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

免责声明: 该内容部分是在人工智能工具的帮助下制作的,并由Benzinga编辑审阅和发布。

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