Amazon.com (NASDAQ:AMZN – Get Rating) and Hour Loop (NASDAQ:HOUR – Get Rating) are both retail/wholesale companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, risk, valuation, earnings, institutional ownership, analyst recommendations and profitability.

Profitability

This table compares Amazon.com and Hour Loop's net margins, return on equity and return on assets.

Institutional & Insider Ownership

57.6% of Amazon.com shares are held by institutional investors. Comparatively, 0.6% of Hour Loop shares are held by institutional investors. 12.7% of Amazon.com shares are held by company insiders. Comparatively, 95.1% of Hour Loop shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Earnings and Valuation

Amazon.com has higher revenue and earnings than Hour Loop.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Amazon.com and Hour Loop, as reported by MarketBeat.com.

Amazon.com currently has a consensus price target of $145.87, suggesting a potential upside of 49.99%. Hour Loop has a consensus price target of $5.00, suggesting a potential upside of 81.82%. Given Hour Loop's stronger consensus rating and higher probable upside, analysts clearly believe Hour Loop is more favorable than Amazon.com.

Summary

Amazon.com beats Hour Loop on 6 of the 11 factors compared between the two stocks.

About Amazon.com

(Get Rating)

Amazon.com, Inc. is a multinational technology company, which engages in the provision of online retail shopping services. It operates through the following business segments: North America, International, and Amazon Web Services (AWS). The North America segment includes retail sales of consumer products and subscriptions through North American-focused websites such as and . The International segment is engaged in retail sales of consumer products and subscriptions through internationally-focused websites. The Amazon Web Services segment consists of the global sales of compute, storage, database, and AWS service offerings for start-ups, enterprises, government agencies, and academic institutions. The company was founded by Jeffrey P. Bezos in July 1994 and is headquartered in Seattle, WA.

About Hour Loop

(Get Rating)

Hour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States. The company sells home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com, amazon.com, and walmart.com. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.

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