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Audi Jumps Formula Bandwagon To Take On Mercedes-Benz

Audi Jumps Formula Bandwagon To Take On Mercedes-Benz

奥迪加入方程式赛车潮流迎战梅赛德斯-奔驰
Benzinga Real-time News ·  2022/10/26 08:54
  • Volkswagen AG's (OTC: VWAGY) (OTC: VWAPY) Audi chose Sauber as a strategic partner for the project and plans to acquire a stake in the Sauber Group.
  • The partnership will see the traditional Swiss racing team competing as the Audi factory team from 2026 onwards, using the power unit developed by Audi for the pinnacle of motorsport.
  • VW CEO Herbert Diess said becoming part of F1 was the most critical lever to boost brand value for Audi and Porsche, Bloomberg reports.
  • VW jumped the F1 bandwagon after the franchise decided to turn carbon neutral by 2030 while using synthetic fuels from 2026, as VW pursued the industry's most significant electrification push.
  • As of May, Audi was ready to dole €500 million ($556.30 million) for British luxury sports carmaker McLaren as a means to enter, while Porsche planned a long-term partnership with the racing team Red Bull.
  • The technology change is a unique opportunity to start competing in the franchise ruled by Mercedes-Benz Group AG (OTC: DMLRY).
  • With three decades of competitive experience, Sauber is one of the most renowned and traditional teams in Formula 1.
  • While Audi creates the power unit at Audi's Motorsport Competence Center in Neuburg an der Donau, Sauber will develop and manufacture the race car at its site in Hinwil (Switzerland).
  • They look to start racing by 2026.
  • More than 120 employees are working on the project.
  • 大众汽车集团的 （场外交易代码：VWAGY）（场外交易代码：VWAPY）奥迪选择索伯作为该项目的战略合作伙伴，并计划收购索伯集团的股份。
  • 从2026年起，传统的瑞士赛车队将以奥迪工厂车队的身份参加比赛，使用奥迪为赛车运动的巅峰而开发的动力装置。
  • 彭博社报道，大众首席执行官赫伯特·迪斯表示，加入F1是提高奥迪和保时捷品牌价值的最关键杠杆。
  • 大众加入了F1的潮流，此前该系列决定在2030年之前实现碳中和，同时从2026年起使用合成燃料，因为大众推行了该行业最重要的电气化举措。
  • 截至5月，奥迪已准备好向英国豪华跑车制造商迈凯轮提供5亿欧元（合5.563亿美元）作为进入市场的手段，而保时捷则计划与赛车队红牛建立长期合作伙伴关系。
  • 技术变革是开始在特许经营权中竞争的难得机会 奔驰集团股份公司 （场外交易代码：DMLRY）。
  • 凭借三十年的竞技经验，索伯是一级方程式赛车中最著名和最传统的车队之一。
  • 当奥迪在多瑙河畔诺伊堡的奥迪赛车运动能力中心制造动力装置时，索伯将在其位于欣维尔（瑞士）的工厂开发和制造赛车。
  • 他们希望在2026年之前开始比赛。
  • 超过120名员工正在参与该项目。
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