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Roku Reaches Out To Nielsen To Track Viewership As More Consumers Shift To Streaming

Roku Reaches Out To Nielsen To Track Viewership As More Consumers Shift To Streaming

随着越来越多的消费者转向流媒体，Roku联系尼尔森跟踪收视率
Benzinga Real-time News ·  2022/09/29 13:44
  • Nielsen N.V. (NYSE:NLSN) announced that Roku, Inc (NASDAQ:ROKU) will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings.
  • Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.
  • OneView, Roku's ad platform built for TV streaming, is directly integrated with Nielsen's measurement solution, enabling person-level measurement of ad campaigns on the Roku platform.
  • Nielsen Four-Screen Ad Deduplication will enable a consistent, comparable, and deduplicated view of the channels and platforms audiences consume across screens.
  • As consumers spend more time streaming, marketers diversify their media investments and continue shifting more dollars to TV streaming than ever before.
  • Recently, Roku roped in Fox Corp (NASDAQ:FOX) Fox Entertainment CEO As Roku Media President.
  • The streaming companies ranging from Netflix Inc (NASDAQ:NFLX) to Roku, battled subscriber losses on pandemic recovery and macro headwinds.
  • Price Action: ROKU shares traded lower by 9.08% at $55.56 on the last check Thursday.
  • 尼尔森新泽西州(纽约证券交易所股票代码：NLSN)宣布Roku公司纳斯达克(Youku：ROKU)将首次在尼尔森总广告评级中实现对传统电视、联网电视、台式机和移动设备的四屏测量。
  • 现在，与Roku一起运行美国存托股份的营销人员可以在家里的所有四个屏幕上对活动范围和频率进行重复数据删除。
  • Roku为电视流媒体打造的广告平台OneView直接与尼尔森的测量解决方案集成，支持对Roku平台上的广告活动进行个人级别的测量。
  • 尼尔森四屏广告重复数据删除功能将为观众跨屏幕消费的渠道和平台提供一致、可比较且经过重复数据删除的视图。
  • 随着消费者花更多的时间在流媒体上，营销人员将他们的媒体投资多样化，并继续将比以往任何时候都更多的资金转移到电视流媒体上。
  • 最近，Roku用绳子拉住了福克斯公司(纳斯达克：福克斯)福克斯娱乐首席执行官担任Roku Media总裁。
  • 流媒体公司的范围从奈飞(纳斯达克：Nflx)to Roku，在大流行恢复和宏观逆风中与订户损失作斗争。
  • 价格行动：在周四的最后一次检查中，Roku的股价下跌了9.08%，至55.56美元。
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