Molson Coors, Coca-Cola Plan New Line Of Spirit-Based, Ready-To-Drink Cocktails
Molson Coors, Coca-Cola Plan New Line Of Spirit-Based, Ready-To-Drink Cocktails
Molson Coors，可口可乐计划推出基于烈酒的即饮鸡尾酒新产品线
- Molson Coors Beverage Co (NYSE:TAP) has expanded its exclusive agreement with The Coca-Cola Company (NYSE:KO) to develop and commercialize Topo Chico Spirited.
- Topo Chico is a line of spirit-based, ready-to-drink cocktails inspired by tequila and vodka-based beverages.
- The deal follows the recent launch of Simply Spiked Lemonade by both parties.
- Topo Chico Spirited will be launched in more than 20 markets across the U.S. in 2023.
- It will be made with 100% real spirits, including premium tequila from Jalisco, Mexico.
- "We believe Topo Chico Spirited will shake up the canned cocktail space with unparalleled flavors and a legacy rooted in the iconic 125-year-old master-brand," said David Coors, Molson Coors' VP of next generation beverages.
- Price Action: TAP shares are trading lower by 0.10% at $48.27 on the last check Thursday.
- 莫尔森库尔斯饮料公司(纽约证券交易所股票代码：TAP)扩大了与可口可乐公司(纽约证券交易所股票代码：KO)开发和商业化Topo CHICO SPIRITED。
- Topo Chico是一系列以烈酒为基础的即饮鸡尾酒，灵感来自龙舌兰和伏特加饮料。
- 这笔交易是在双方最近推出简单添加柠檬水之后达成的。
- Topo CHICO SPIRITED将于2023年在美国20多个市场推出。
- 它将用100%真正的烈酒酿造，包括来自墨西哥哈利斯科的优质龙舌兰酒。
- Molson Coors下一代饮料副总裁大卫·库尔斯表示：“我们相信Topo Chico SPIRITED将以无与伦比的口味和植根于这个具有125年历史的标志性主品牌的传统撼动罐装鸡尾酒市场。”
- 价格行动：在周四的最后一次检查中，TAP的股价下跌了0.10%，至48.27美元。