USD 3.86 Bn Incremental Growth Expected in Audience Analytics Market -- North America to Have Significant Market Share

预计受众分析市场将实现386亿美元的增量增长--北美将拥有可观的市场份额

PR Newswire · 2022/09/26 22:36

NEW YORK, Sept. 26, 2022 /PRNewswire/ -- The audience analytics market size is expected to increase by USD 3.86 billion, accelerating at a CAGR of 11.15% during the forecast period. The report considers various aspects such as the consumer base, adoption rate, average selling price, revenue generated by vendors, and various other factors to estimate the market size. Download Sample PDF Report Here to get an idea of the overall scope of the full report.

Technavio has announced its latest market research report titled Global Audience Analytics Market 2022-2026

The market is driven by the rising penetration of mobile computing devices. In addition, recent developments are anticipated to boost the growth of the audience analytics market.

The adoption of smartphones and tablets has increased significantly across the world. This can be attributed to factors such as growing digital literacy, increasing per capita income, the growing availability of low-cost smartphones, and rising internet penetration. The high adoption of these mobile devices is encouraging various brands to develop their own mobile-compatible applications to enhance the customer experience. For instance, retailers are launching Shopping apps to offer better connectivity and easy payment options for an extremely convenient online shopping experience. These apps also record the personal information of users, which helps vendors retain customers through targeted advertising and by providing a tailored shopping experience. All these factors are fostering the growth of the global audience analytics market.

Major Audience Analytics Companies:

3DiVi Inc
Adobe Inc.
Akamai Technologies Inc.
Alfi Inc
AlmondNet Inc
Alphabet Inc.
Bosch Rexroth AG
Brandchats
Brandwatch
CabinetM Inc
Comscore Inc.
Emplifi Inc
FiscOwl LLC
Flytxt
International Business Machines Corp.
Lotame Solutions Inc.
Oracle Corp.
Ormax Media Pvt Ltd
Quividi
SAS Institute Inc.
Sightcorp BV
StoryFit
Telmar Group Inc
Verimatrix Inc.

The global audience analytics market is segmented as follows:

Audience Analytics Market by Application

Sales and marketing management - size and forecast 2021-2026
Customer experience engagement - size and forecast 2021-2026
Competitive intelligence - size and forecast 2021-2026

The market growth in the sales and marketing management segment will be significant over the forecast period. The segment is driven by the need to analyze the opinions and views about the brand and products and obtain information on details that can help brands create awareness and connect with the customers.

Audience Analytics Market by Geography

North America - size and forecast 2021-2026
Europe - size and forecast 2021-2026
APAC - size and forecast 2021-2026
Middle East and Africa - size and forecast 2021-2026
South America - size and forecast 2021-2026

North America will dominate the market, occupying 44% of the global market share. The growth of the regional market is driven by the high adoption of advanced technologies and the increasing demand for analytics solutions in various end-user industries, such as healthcare, retail, media and entertainment, and banking, financial services and insurance (BFSI). The presence of some of the key vendors including International Business Machines Corp., Adobe, Inc., Comscore, Inc., and several others will also contribute to the growth of the audience analytics market in North America.

Technavio's sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more. Request Sample PDF Report

Related Reports:

IoT Analytics Market by Component, End-user, and Geography - Forecast and Analysis 2022-2026
IT Operation Analytics (ITOA) Market by Deployment and Geography - Forecast and Analysis 2022-2026

Audience Analytics Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 11.15%
Market growth 2022-2026	USD 3.86 billion
Market structure	Fragmented
YoY growth (%)	9.07
Regional analysis	North America, Europe, APAC, Middle East and Africa, and South America
Performing market contribution	North America at 44%
Key consumer countries	US, China, India, Germany, and UK
Competitive landscape	Leading companies, competitive strategies, consumer engagement scope
Companies profiled	3DiVi Inc, Adobe Inc., Akamai Technologies Inc., Alfi Inc, AlmondNet Inc, Alphabet Inc., Bosch Rexroth AG, Brandchats, Brandwatch, CabinetM Inc, Comscore Inc., Emplifi Inc, FiscOwl LLC, Flytxt, International Business Machines Corp., Lotame Solutions Inc., Oracle Corp., Ormax Media Pvt Ltd, Quividi, SAS Institute Inc., Sightcorp BV, StoryFit, Telmar Group Inc, and Verimatrix Inc.
Market Dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of contents:

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Application

5.1 Market segments
- Exhibit 24: Chart on Application - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Application - Market share 2021-2026 (%)

5.2 Comparison by Application
- Exhibit 26: Chart on Comparison by Application
- Exhibit 27: Data Table on Comparison by Application

5.3 Sales and marketing management - Market size and forecast 2021-2026
- Exhibit 28: Chart on Sales and marketing management - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Sales and marketing management - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Sales and marketing management - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Sales and marketing management - Year-over-year growth 2021-2026 (%)

5.4 Customer experience engagement - Market size and forecast 2021-2026
- Exhibit 32: Chart on Customer experience engagement - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Customer experience engagement - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Customer experience engagement - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Customer experience engagement - Year-over-year growth 2021-2026 (%)

5.5 Competitive intelligence - Market size and forecast 2021-2026
- Exhibit 36: Chart on Competitive intelligence - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on Competitive intelligence - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on Competitive intelligence - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Competitive intelligence - Year-over-year growth 2021-2026 (%)

5.6 Market opportunity by Application
- Exhibit 40: Market opportunity by Application ($ million)

6 Customer Landscape

6.1 Customer landscape overview
- Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
- Exhibit 42: Chart on Market share by geography 2021-2026 (%)
- Exhibit 43: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison
- Exhibit 44: Chart on Geographic comparison
- Exhibit 45: Data Table on Geographic comparison

7.3 North America - Market size and forecast 2021-2026
- Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.4 Europe - Market size and forecast 2021-2026
- Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.5 APAC - Market size and forecast 2021-2026
- Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.6 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.7 South America - Market size and forecast 2021-2026
- Exhibit 62: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.8 US - Market size and forecast 2021-2026
- Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)

7.9 Germany - Market size and forecast 2021-2026
- Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.10 China - Market size and forecast 2021-2026
- Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)

7.11 UK - Market size and forecast 2021-2026
- Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%)

7.12 India - Market size and forecast 2021-2026
- Exhibit 82: Chart on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on India - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on India - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography
- Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges
- Exhibit 87: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape
- Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption
- Exhibit 89: Overview on factors of disruption

9.4 Industry risks
- Exhibit 90: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
- Exhibit 91: Vendors covered

10.2 Market positioning of vendors
- Exhibit 92: Matrix on vendor position and classification

10.3 Adobe Inc.
- Exhibit 93: Adobe Inc. - Overview
- Exhibit 94: Adobe Inc. - Business segments
- Exhibit 95: Adobe Inc. - Key news
- Exhibit 96: Adobe Inc. - Key offerings
- Exhibit 97: Adobe Inc. - Segment focus

10.4 Akamai Technologies Inc.
- Exhibit 98: Akamai Technologies Inc. - Overview
- Exhibit 99: Akamai Technologies Inc. - Business segments
- Exhibit 100: Akamai Technologies Inc. - Key offerings
- Exhibit 101: Akamai Technologies Inc. - Segment focus

10.5 Alphabet Inc.
- Exhibit 102: Alphabet Inc. - Overview
- Exhibit 103: Alphabet Inc. - Business segments
- Exhibit 104: Alphabet Inc. - Key news
- Exhibit 105: Alphabet Inc. - Key offerings
- Exhibit 106: Alphabet Inc. - Segment focus

10.6 Bosch Rexroth AG
- Exhibit 107: Bosch Rexroth AG - Overview
- Exhibit 108: Bosch Rexroth AG - Product / Service
- Exhibit 109: Bosch Rexroth AG - Key offerings

10.7 CabinetM Inc
- Exhibit 110: CabinetM Inc - Overview
- Exhibit 111: CabinetM Inc - Product / Service
- Exhibit 112: CabinetM Inc - Key offerings

10.8 Comscore Inc.
- Exhibit 113: Comscore Inc. - Overview
- Exhibit 114: Comscore Inc. - Product / Service
- Exhibit 115: Comscore Inc. - Key offerings

10.9 Emplifi Inc
- Exhibit 116: Emplifi Inc - Overview
- Exhibit 117: Emplifi Inc - Product / Service
- Exhibit 118: Emplifi Inc - Key offerings

10.10 International Business Machines Corp.
- Exhibit 119: International Business Machines Corp. - Overview
- Exhibit 120: International Business Machines Corp. - Business segments
- Exhibit 121: International Business Machines Corp. - Key offerings
- Exhibit 122: International Business Machines Corp. - Segment focus

10.11 Oracle Corp.
- Exhibit 123: Oracle Corp. - Overview
- Exhibit 124: Oracle Corp. - Business segments
- Exhibit 125: Oracle Corp. - Key news
- Exhibit 126: Oracle Corp. - Key offerings
- Exhibit 127: Oracle Corp. - Segment focus

10.12 SAS Institute Inc.
- Exhibit 128: SAS Institute Inc. - Overview
- Exhibit 129: SAS Institute Inc. - Product / Service
- Exhibit 130: SAS Institute Inc. - Key news
- Exhibit 131: SAS Institute Inc. - Key offerings

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist
- Exhibit 132: Inclusions checklist
- Exhibit 133: Exclusions checklist

11.3 Currency conversion rates for US$
- Exhibit 134: Currency conversion rates for US$

11.4 Research methodology
- Exhibit 135: Research methodology
- Exhibit 136: Validation techniques employed for market sizing
- Exhibit 137: Information sources

11.5 List of abbreviations
- Exhibit 138: List of abbreviations

About Technavio

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SOURCE Technavio

纽约，9月2022年26日/美通社/--The受众分析市场预计规模将增加38.6亿美元，在预测期内以11.15%的复合年增长率加速增长。该报告考虑了消费者基础、采用率、平均售价、供应商创造的收入等多个方面，以及其他各种因素来估计市场规模。点击此处下载PDF报告示例以了解整个报告的总体范围。

继续阅读

Technavio has announced its latest market research report titled Global Audience Analytics Market 2022-2026

Technavio发布了最新的市场研究报告，题为《全球受众分析市场2022-2026》

The market is driven by the rising penetration of mobile computing devices. In addition, recent developments are anticipated to boost the growth of the audience analytics market.

这一市场是由移动计算设备不断增长的渗透率推动的。此外，预计最近的事态发展将推动受众分析市场的增长。

智能手机和平板电脑的采用率在全球范围内显著增加。这可以归因于数字素养的提高、人均收入的增加、低成本智能手机的日益普及以及互联网普及率的上升等因素。这些移动设备的高采用率正在鼓励各种品牌开发自己的移动兼容应用程序，以增强客户体验。例如，零售商正在推出购物应用程序，以提供更好的连接和轻松的支付选项，以获得极其方便的在线购物体验。这些应用程序还记录用户的个人信息，帮助供应商通过有针对性的广告和提供定制的购物体验来留住客户。所有这些因素都在推动全球受众分析市场的增长。

Major Audience Analytics Companies:

主要受众分析公司：

3DiVi Inc
Adobe Inc.
Akamai Technologies Inc.
Alfi Inc
AlmondNet Inc
Alphabet Inc.
Bosch Rexroth AG
Brandchats
Brandwatch
CabinetM Inc
Comscore Inc.
Emplifi Inc
FiscOwl LLC
Flytxt
International Business Machines Corp.
Lotame Solutions Inc.
Oracle Corp.
Ormax Media Pvt Ltd
Quividi
SAS Institute Inc.
Sightcorp BV
StoryFit
Telmar Group Inc
Verimatrix Inc.

3DiVi Inc.
Adobe。
Akamai Technologies Inc.
Alfi Inc.
AlmondNet Inc.
Alphabet公司
博世力士乐股份公司
白兰地聊天
BrandWatch
CabinetM Inc.
ComScore Inc.
Emplifi Inc.
FiscOwl LLC
FlyTXT
国际商业机器公司
Lotame Solutions Inc.
甲骨文公司
Ormax Media Pvt Ltd.
奎维迪
SAS研究所公司
视讯集团BV
StoryFit
Telmar Group Inc.
Verimatrix Inc.

The global audience analytics market is segmented as follows:

全球受众分析市场细分如下：

Audience Analytics Market by Application

按应用程序划分的受众分析市场

Sales and marketing management - size and forecast 2021-2026
Customer experience engagement - size and forecast 2021-2026
Competitive intelligence - size and forecast 2021-2026

销售和营销管理-规模和预测2021-2026
客户体验参与度-规模和预测2021-2026
竞争情报-规模和预测2021-2026

在预测期内，销售和营销管理部门的市场增长将是显著的。这一细分市场的驱动因素是，需要分析关于品牌和产品的意见和观点，并获取有关细节的信息，以帮助品牌创建知名度并与客户建立联系。

Audience Analytics Market by Geography

按地域划分的受众分析市场

North America - size and forecast 2021-2026
Europe - size and forecast 2021-2026
APAC - size and forecast 2021-2026
Middle East and Africa - size and forecast 2021-2026
South America - size and forecast 2021-2026

北美-规模和预测2021-2026
欧洲-规模和预测2021-2026
亚太地区-规模和预测2021-2026
中东和非洲-规模和预测2021-2026
南美-规模和预测2021-2026

北美将主导这一市场，占据全球44%的市场份额。地区市场的增长是由先进技术的高度采用以及各种最终用户行业对分析解决方案日益增长的需求推动的，这些行业包括医疗保健、零售、媒体和娱乐以及银行、金融服务和保险(BFSI)。一些主要供应商的存在，包括国际商业机器公司、Adobe，Inc.、Comcore，Inc.和其他几家公司，也将有助于#年受众分析市场的增长北美.

Technavio's sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more. Request Sample PDF Report

Technavio的样本报告是免费的，并包含报告的多个部分，如市场规模和预测、驱动因素、挑战、趋势等。索取PDF报告样本

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IoT Analytics Market by Component, End-user, and Geography - Forecast and Analysis 2022-2026
IT Operation Analytics (ITOA) Market by Deployment and Geography - Forecast and Analysis 2022-2026

按组件、最终用户和地理位置划分的物联网分析市场-预测和分析2022-2026
按部署和地理位置划分的IT运营分析(ITOA)市场-2022-2026年预测和分析

Audience Analytics Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 11.15%
Market growth 2022-2026	USD 3.86 billion
Market structure	Fragmented
YoY growth (%)	9.07
Regional analysis	North America, Europe, APAC, Middle East and Africa, and South America
Performing market contribution	North America at 44%
Key consumer countries	US, China, India, Germany, and UK
Competitive landscape	Leading companies, competitive strategies, consumer engagement scope
Companies profiled	3DiVi Inc, Adobe Inc., Akamai Technologies Inc., Alfi Inc, AlmondNet Inc, Alphabet Inc., Bosch Rexroth AG, Brandchats, Brandwatch, CabinetM Inc, Comscore Inc., Emplifi Inc, FiscOwl LLC, Flytxt, International Business Machines Corp., Lotame Solutions Inc., Oracle Corp., Ormax Media Pvt Ltd, Quividi, SAS Institute Inc., Sightcorp BV, StoryFit, Telmar Group Inc, and Verimatrix Inc.
Market Dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

受众分析市场范围
报告覆盖范围	细节
页码	120
基准年	2021
预测期	2022-2026
增长动能和复合年增长率	以11.15%的复合年增长率加速
2022-2026年市场增长	38.6亿美元
市场结构	支离破碎
同比增长(%)	9.07
区域分析	北美、欧洲、亚太地区、中东和非洲以及南美
业绩市场贡献	北美为44%
主要消费国	美国、中国、印度、德国和英国
竞争格局	领先公司、竞争战略、消费者参与范围
公司简介	3DiVi Inc.，Adobe，Akamai Technologies Inc.，Alfi Inc.，AlmondNet Inc.，Alphabet Inc.，博世力士乐，Brandchats，Brandwatch，CabinetM Inc.，Comcore Inc.，Emplifi Inc.，FiscOwl LLC，Flytxt，International Business Machines Corp.，Lotame Solutions Inc.，甲骨文公司，Ormax Media Pvt Ltd.，Quividi，SAS Institute Inc.，Sightcorp BV，StoryFit，Telmar Group Inc.和Verimatrix Inc.
市场动态	母市场分析，市场增长诱因和障碍，快增长和慢增长细分市场分析，新冠肺炎的影响和未来消费者动态，以及预测期的市场状况分析。
自定义权限	如果我们的报告没有包括您正在寻找的数据，您可以联系我们的分析师并定制细分市场。

Table of contents:

目录：

1 Executive Summary

1执行摘要

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

1.1市场概述
- 图01：执行摘要-市场概览图表
- 图02：执行摘要-市场概览数据表
- 图03：执行摘要--全球市场特征图表
- 图04：执行摘要-按地域划分的市场图表
- 图05：执行摘要-按应用程序划分的市场细分图表
- 图06：执行摘要-增量增长图表
- 图07：执行摘要-增量增长数据表
- 图08：执行摘要-供应商市场定位图表

2 Market Landscape

2市场格局

2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics

2.1市场生态系统
- 图09：母市场
- 图表10：市场特征

3 Market Sizing

3市场规模调整

3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition

3.1市场定义
- 表11：市场定义中包括的供应商的产品

3.2 Market segment analysis
- Exhibit 12: Market segments

3.2细分市场分析
- 图12：细分市场

3.3 Market size 2021

3.3 2021年市场规模

3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

3.4市场展望：2021-2026年预测
- 图表13：2021-2026年全球市场规模及预测图表(百万美元)
- 图表14：2021-2026年全球市场规模及预测数据表(百万美元)
- 图表15：全球市场图表：2021-2026年同比增长(%)
- 图表16：全球市场数据表：2021-2026年同比增长(%)

4 Five Forces Analysis

四、五力分析

4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.1五力总结
- 图表17：五力分析--2021年与2026年的对比

4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.2买家的议价能力
- 图表18：买家议价能力图表--2021年和2026年关键因素的影响

4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.3供应商的议价能力
- 图表19：供应商议价能力--2021年和2026年关键因素的影响

4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.4新进入者的威胁
- 图20：新进入者的威胁--2021年和2026年关键因素的影响

4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.5替补球员的威胁
- 图21：替代品的威胁--2021年和2026年关键因素的影响

4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.6竞争威胁
- 图22：竞争的威胁--2021年和2026年关键因素的影响

4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

4.7市况
- 图表23：2021年和2026年五股力量行情图表

5 Market Segmentation by Application

5按应用进行市场细分

5.1 Market segments
- Exhibit 24: Chart on Application - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Application - Market share 2021-2026 (%)

5.1细分市场
- 图表24：应用程序图表-2021-2026年市场份额(%)
- 图25：2021-2026年应用程序市场份额数据表(%)

5.2 Comparison by Application
- Exhibit 26: Chart on Comparison by Application
- Exhibit 27: Data Table on Comparison by Application

5.2按应用程序进行的比较
- 图26：按应用程序划分的比较图表
- 图27：按应用程序进行比较的数据表

5.3 Sales and marketing management - Market size and forecast 2021-2026
- Exhibit 28: Chart on Sales and marketing management - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Sales and marketing management - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Sales and marketing management - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Sales and marketing management - Year-over-year growth 2021-2026 (%)

5.3销售和营销管理-市场规模和2021-2026年预测
- 图表28：销售和市场营销管理图表-市场规模和2021-2026年预测(百万美元)
- 图表29：销售和营销管理数据表--2021-2026年市场规模和预测(百万美元)
- 图表30：销售和营销管理图表-2021-2026年同比增长(%)
- 图表31：销售和市场营销管理数据表-2021-2026年同比增长(%)

5.4 Customer experience engagement - Market size and forecast 2021-2026
- Exhibit 32: Chart on Customer experience engagement - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Customer experience engagement - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Customer experience engagement - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Customer experience engagement - Year-over-year growth 2021-2026 (%)

5.4客户体验参与度-市场规模和2021-2026年预测
- 图32：客户体验参与度图表-市场规模和2021-2026年预测(百万美元)
- 图33：客户体验参与度数据表-2021-2026年的市场规模和预测(百万美元)
- 图34：客户体验参与度图表-2021-2026年同比增长(%)
- 图35：客户体验参与度数据表-2021-2026年同比增长(%)

5.5 Competitive intelligence - Market size and forecast 2021-2026
- Exhibit 36: Chart on Competitive intelligence - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on Competitive intelligence - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on Competitive intelligence - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Competitive intelligence - Year-over-year growth 2021-2026 (%)

5.5竞争情报-市场规模和2021-2026年预测
- 图表36：竞争情报图表-2021-2026年市场规模和预测(百万美元)
- 图表37：竞争情报数据表--2021-2026年市场规模和预测(百万美元)
- 图表38：竞争情报图表-2021-2026年同比增长(%)
- 图39：竞争情报数据表-2021-2026年同比增长(%)

5.6 Market opportunity by Application
- Exhibit 40: Market opportunity by Application ($ million)

5.6按应用划分的市场机会
- 图表40：按应用程序划分的市场机会(百万美元)

6 Customer Landscape

6客户环境

6.1 Customer landscape overview
- Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

6.1客户环境概述
- 图41：价格敏感度、生命周期、客户购物篮、采用率和购买标准分析

7 Geographic Landscape

7地理景观

7.1 Geographic segmentation
- Exhibit 42: Chart on Market share by geography 2021-2026 (%)
- Exhibit 43: Data Table on Market share by geography 2021-2026 (%)

7.1地理分段
- 图表42：2021-2026年按地域划分的市场份额图表(%)
- 图43：2021-2026年按地域划分的市场份额数据表(%)

7.2 Geographic comparison
- Exhibit 44: Chart on Geographic comparison
- Exhibit 45: Data Table on Geographic comparison

7.2地理位置比较
- 图44：地理对比图表
- 图45：地理对比数据表

7.3 North America - Market size and forecast 2021-2026
- Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.3 北美-市场规模和2021-2026年预测
- 图46：图表北美-市场规模和2021-2026年预测(百万美元)
- 图47：数据表北美-市场规模和2021-2026年预测(百万美元)
- 图表48：图表北美-2021-2026年同比增长(%)
- 图49：数据表北美-2021-2026年同比增长(%)

7.4 Europe - Market size and forecast 2021-2026
- Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.4 欧洲-市场规模和2021-2026年预测
- 图表50：图表欧洲-市场规模和2021-2026年预测(百万美元)
- 图51：数据表欧洲-市场规模和2021-2026年预测(百万美元)
- 图52：图表欧洲-2021-2026年同比增长(%)
- 图53：数据表欧洲-2021-2026年同比增长(%)

7.5 APAC - Market size and forecast 2021-2026
- Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.5亚太地区-市场规模和2021-2026年预测
- 图表54：亚太地区市场规模和2021-2026年预测图表(百万美元)
- 图表55：亚太地区数据表-2021-2026年市场规模和预测(百万美元)
- 图表56：亚太地区2021-2026年同比增长图表(%)
- 图表57：亚太地区2021-2026年同比增长数据表(%)

7.6 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.6 中东和非洲-市场规模和2021-2026年预测
- 图表58：图表中东和非洲-市场规模和2021-2026年预测(百万美元)
- 图59：数据表中东和非洲-市场规模和2021-2026年预测(百万美元)
- 图表60：图表中东和非洲-2021-2026年同比增长(%)
- 图61：数据表中东和非洲-2021-2026年同比增长(%)

7.7 South America - Market size and forecast 2021-2026
- Exhibit 62: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.7 南美-市场规模和2021-2026年预测
- 图表62：图表南美-市场规模和2021-2026年预测(百万美元)
- 图63：数据表南美-市场规模和2021-2026年预测(百万美元)
- 图表64：图表南美-2021-2026年同比增长(%)
- 图65：数据表南美-2021-2026年同比增长(%)

7.8 US - Market size and forecast 2021-2026
- Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)

7.8美国-2021-2026年市场规模和预测
- 图表66：美国市场规模和2021-2026年预测图表(百万美元)
- 图表67：美国2021-2026年市场规模及预测数据表(百万美元)
- 图表68：2021-2026年美国同比增长图表(%)
- 图表69：美国2021-2026年同比增长数据表(%)

7.9 Germany - Market size and forecast 2021-2026
- Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.9 德国-市场规模和2021-2026年预测
- 图表70：图表德国-市场规模和2021-2026年预测(百万美元)
- 图71：数据表德国-市场规模和2021-2026年预测(百万美元)
- 图72：图表德国-2021-2026年同比增长(%)
- 图73：数据表德国-2021-2026年同比增长(%)

7.10 China - Market size and forecast 2021-2026
- Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)

7.10 中国-市场规模和2021-2026年预测
- 图74：图表中国-市场规模和2021-2026年预测(百万美元)
- 图75：数据表中国-市场规模和2021-2026年预测(百万美元)
- 图76：图表中国-2021-2026年同比增长(%)
- 图77：数据表中国-2021-2026年同比增长(%)

7.11 UK - Market size and forecast 2021-2026
- Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%)

7.11英国-市场规模和2021-2026年预测
- 图表78：英国市场规模和2021-2026年预测图表(百万美元)
- 图表79：英国市场规模数据表及2021-2026年预测(百万美元)
- 图表80：英国2021-2026年同比增长图表(%)
- 图表81：英国2021-2026年同比增长数据表(%)

7.12 India - Market size and forecast 2021-2026
- Exhibit 82: Chart on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on India - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on India - Year-over-year growth 2021-2026 (%)

7.12 印度-市场规模和2021-2026年预测
- 图表82：图表印度-市场规模和2021-2026年预测(百万美元)
- 图83：数据表印度-市场规模和2021-2026年预测(百万美元)
- 图表84：图表印度-2021-2026年同比增长(%)
- 图85：数据表印度-2021-2026年同比增长(%)

7.13 Market opportunity by geography
- Exhibit 86: Market opportunity by geography ($ million)

7.13按地理位置划分的市场机会
- 图表86：按地理位置划分的市场机会(百万美元)

8 Drivers, Challenges, and Trends

8个驱动因素、挑战和趋势

8.1 Market drivers

8.1市场驱动因素

8.2 Market challenges

8.2市场挑战

8.3 Impact of drivers and challenges
- Exhibit 87: Impact of drivers and challenges in 2021 and 2026

8.3驱动因素和挑战的影响
- 图87：2021年和2026年驱动因素和挑战的影响

8.4 Market trends

8.4市场趋势

9 Vendor Landscape

9供应商情况

9.1 Overview

9.1概述

9.2 Vendor landscape
- Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

9.2供应商景观
- 图88：关于投入的关键程度和区分因素的概览

9.3 Landscape disruption
- Exhibit 89: Overview on factors of disruption

9.3景观破坏
- 图89：中断因素概览

9.4 Industry risks
- Exhibit 90: Impact of key risks on business

9.4行业风险
- 图表90：关键风险对业务的影响

10 Vendor Analysis

10供应商分析

10.1 Vendors covered
- Exhibit 91: Vendors covered

10.1涵盖的供应商
- 图表91：涵盖的供应商

10.2 Market positioning of vendors
- Exhibit 92: Matrix on vendor position and classification

10.2供应商的市场定位
- 图92：关于供应商地位和分类的矩阵

10.3 Adobe Inc.
- Exhibit 93: Adobe Inc. - Overview
- Exhibit 94: Adobe Inc. - Business segments
- Exhibit 95: Adobe Inc. - Key news
- Exhibit 96: Adobe Inc. - Key offerings
- Exhibit 97: Adobe Inc. - Segment focus

10.3 Adobe。
- 证据93：Adobe。-概述
- 图94：Adobe--商业板块
- 证物95：Adobe--关键新闻
- 证物96：Adobe--主要产品
- 证据97：Adobe--细分市场聚焦

10.4 Akamai Technologies Inc.
- Exhibit 98: Akamai Technologies Inc. - Overview
- Exhibit 99: Akamai Technologies Inc. - Business segments
- Exhibit 100: Akamai Technologies Inc. - Key offerings
- Exhibit 101: Akamai Technologies Inc. - Segment focus

10.4 Akamai Technologies Inc.
- 展品98：Akamai Technologies Inc.-概览
- 图99：Akamai Technologies Inc.-业务细分市场
- 展品100：Akamai Technologies Inc.-主要产品
- 展品101：Akamai Technologies Inc.-细分市场焦点

10.5 Alphabet Inc.
- Exhibit 102: Alphabet Inc. - Overview
- Exhibit 103: Alphabet Inc. - Business segments
- Exhibit 104: Alphabet Inc. - Key news
- Exhibit 105: Alphabet Inc. - Key offerings
- Exhibit 106: Alphabet Inc. - Segment focus

10.5 Alphabet公司
- 图102：Alphabet公司-概览
- 图103：Alphabet--业务细分市场
- 展品104：Alphabet公司-主要新闻
- 图105：Alphabet公司-主要产品
- 图106：Alphabet-细分市场焦点

10.6 Bosch Rexroth AG
- Exhibit 107: Bosch Rexroth AG - Overview
- Exhibit 108: Bosch Rexroth AG - Product / Service
- Exhibit 109: Bosch Rexroth AG - Key offerings

10.6博世力士乐股份公司
- 展品107：博世力士乐公司-概览
- 展览108：博世力士乐股份公司-产品/服务
- 展品109：博世力士乐股份公司-主要产品

10.7 CabinetM Inc
- Exhibit 110: CabinetM Inc - Overview
- Exhibit 111: CabinetM Inc - Product / Service
- Exhibit 112: CabinetM Inc - Key offerings

10.7 CabinetM Inc.
- 图110：CabinetM Inc.-概览
- 图111：CabinetM公司--产品/服务
- 图表112：CabinetM Inc.-主要产品

10.8 Comscore Inc.
- Exhibit 113: Comscore Inc. - Overview
- Exhibit 114: Comscore Inc. - Product / Service
- Exhibit 115: Comscore Inc. - Key offerings

10.8 Comcore Inc.
- 图113：comScore Inc.-概览
- 图114：comScore Inc.-产品/服务
- 图表115：comScore Inc.-主要产品

10.9 Emplifi Inc
- Exhibit 116: Emplifi Inc - Overview
- Exhibit 117: Emplifi Inc - Product / Service
- Exhibit 118: Emplifi Inc - Key offerings

10.9 Emplifi Inc.
- 图116：Emplifi Inc.-概览
- 图117：Emplifi Inc.-产品/服务
- 图118：Emplifi Inc.-主要产品

10.10 International Business Machines Corp.
- Exhibit 119: International Business Machines Corp. - Overview
- Exhibit 120: International Business Machines Corp. - Business segments
- Exhibit 121: International Business Machines Corp. - Key offerings
- Exhibit 122: International Business Machines Corp. - Segment focus

10.10国际商业机器公司
- 图119：国际商业机器公司-概览
- 图120：国际商业机器公司--业务板块
- 展品121：国际商业机器公司-主要产品
- 展品122：国际商业机器公司--细分市场焦点

10.11 Oracle Corp.
- Exhibit 123: Oracle Corp. - Overview
- Exhibit 124: Oracle Corp. - Business segments
- Exhibit 125: Oracle Corp. - Key news
- Exhibit 126: Oracle Corp. - Key offerings
- Exhibit 127: Oracle Corp. - Segment focus

10.11甲骨文公司
- 图表123：甲骨文公司-概览
- 图表124：甲骨文公司-业务部门
- 图表125：甲骨文公司--关键新闻
- 图表126：甲骨文公司-主要产品
- 图表127：甲骨文公司-细分市场焦点

10.12 SAS Institute Inc.
- Exhibit 128: SAS Institute Inc. - Overview
- Exhibit 129: SAS Institute Inc. - Product / Service
- Exhibit 130: SAS Institute Inc. - Key news
- Exhibit 131: SAS Institute Inc. - Key offerings

10.12 SAS Institute Inc.
- 图128：SAS Institute Inc.-概览
- 图129：SAS Institute Inc.-产品/服务
- 图表130：SAS Institute Inc.-主要新闻
- 图表131：SAS Institute Inc.-主要产品

11 Appendix

11附录

11.1 Scope of the report

11.1报告的范围

11.2 Inclusions and exclusions checklist
- Exhibit 132: Inclusions checklist
- Exhibit 133: Exclusions checklist

11.2包括和排除清单
- 图132：包含物清单
- 图表133：排除清单

11.3 Currency conversion rates for US$
- Exhibit 134: Currency conversion rates for US$

11.3美元的货币兑换率
- 图表134：美元的货币兑换率

11.4 Research methodology
- Exhibit 135: Research methodology
- Exhibit 136: Validation techniques employed for market sizing
- Exhibit 137: Information sources

11.4研究方法
- 图表135：研究方法
- 图136：用于市场规模确定的验证技术
- 图137：信息来源

11.5 List of abbreviations
- Exhibit 138: List of abbreviations

11.5缩略语列表
- 图138：缩略语列表

About Technavio

关于Technavio

Technavio是一家全球领先的技术研究和咨询公司。他们的研究和分析侧重于新兴市场趋势，并提供可操作的见解，帮助企业识别市场机会并制定有效战略，以优化其市场地位。

Technavio的报告库拥有500多名专业分析师，由17,000多份报告和报告组成，涵盖50个国家和地区的800项技术。他们的客户群包括各种规模的企业，其中包括100多家财富500强公司。不断增长的客户基础依赖于Technavio的全面覆盖、广泛的研究和可操作的市场洞察力，以确定现有和潜在市场中的机会，并评估它们在不断变化的市场情景中的竞争地位。

Contacts

联系人

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website:

技术研究
杰西·迈达
媒体与营销主管
美国：+1 844 364 1100
英国：+44 203 893 3200
电子邮件：[受电子邮件保护]
网站：

SOURCE Technavio

来源技术

声明：本内容仅用作提供资讯及教育之目的，不构成对任何特定投资或投资策略的推荐或认可。更多信息

USD 3.86 Bn Incremental Growth Expected in Audience Analytics Market -- North America to Have Significant Market Share

USD 3.86 Bn Incremental Growth Expected in Audience Analytics Market -- North America to Have Significant Market Share

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