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Guess Adopts Matterport's Digital Twins To Enhance Retail Experience

Guess Adopts Matterport's Digital Twins To Enhance Retail Experience

Guess采用Matterport的数字双胞胎来增强零售体验
Benzinga Real-time News ·  2022/06/22 11:44
  • Guess? Inc (NYSE:GES) has adopted Matterport Inc's (NASDAQ:MTTR) digital twins to ensure brand consistency.
  • Guess has used Matterport digital twins or photorealistic digital replicas of stores since 2017 to increase productivity, decrease travel costs, and reduce departmental paper and printer ink costs. 
  • Guess captures a digital twin of its sample space with a Matterport camera and then shares it with store managers globally to replicate in-person.
  • Each digital twin contains Mattertags, color-coded, visual tags anchored to a specific product and embedded with audio, video, or detailed notes to provide detailed instructions for store teams.
  • Price Action: GES shares are trading lower by 0.56% at $18.48 on the last check Wednesday.
  • 猜猜? INC(纽约证券交易所股票代码:GES)已采用Matterport Inc.的(纳斯达克:mttr)数字双胞胎,确保品牌一致性。
  • 自2017年以来,Guess一直使用Matterport数字双胞胎或商店的照片逼真数字复制品来提高生产率,降低差旅成本,并降低部门纸张和打印机墨水成本。
  • Guess用Matterport摄像头捕捉到其样品空间的数字孪生兄弟,然后与全球门店经理分享,以面对面复制。
  • 每一对数字双胞胎都包含Mattertag,即固定在特定产品上的彩色编码可视标签,并嵌入音频、视频或详细说明,为门店团队提供详细说明。
  • 价格行动:在周三的最后一次检查中,通用电气的股价下跌了0.56%,至18.48美元。
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