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Li Auto | 6-K: Li Auto Inc. Updates First Quarter Delivery Outlook

Li Auto | 6-K: Report of foreign private issuer [Rules 13a-16 and 15d-16]

理想汽车 | 6-K:外国发行人报告
SEC announcement ·  03/21 06:06
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Li Auto Inc., a prominent player in China's new energy vehicle market, has revised its vehicle delivery forecast for the first quarter of 2024. The company now expects to deliver between 76,000 and 78,000 vehicles, a significant decrease from the previously projected range of 100,000 to 103,000 vehicles. This adjustment, announced on March 21, 2024, is attributed to lower-than-expected order intake. Xiang Li, the chairman and CEO, acknowledged strategic missteps with the operation of Li MEGA, the company's high-tech flagship family MPV. Li Auto had prematurely operated as if the model was in a scaling phase, overlooking the necessity for a business validation period similar to its other models and technologies. The company plans to recalibrate its strategy by initially focusing on...Show More
Li Auto Inc., a prominent player in China's new energy vehicle market, has revised its vehicle delivery forecast for the first quarter of 2024. The company now expects to deliver between 76,000 and 78,000 vehicles, a significant decrease from the previously projected range of 100,000 to 103,000 vehicles. This adjustment, announced on March 21, 2024, is attributed to lower-than-expected order intake. Xiang Li, the chairman and CEO, acknowledged strategic missteps with the operation of Li MEGA, the company's high-tech flagship family MPV. Li Auto had prematurely operated as if the model was in a scaling phase, overlooking the necessity for a business validation period similar to its other models and technologies. The company plans to recalibrate its strategy by initially focusing on core user groups and cities with higher purchasing power before expanding. Additionally, Li Auto aims to shift its focus from sales volume and competition back to creating user value and maintaining operational efficiency. Li Auto, known for pioneering extended-range electric vehicles in China, began volume production in November 2019 and offers a range of premium smart electric vehicles.
中国新能源汽车市场的重要参与者理想汽车公司已经修改了2024年第一季度的汽车交付预测。该公司现在预计将交付76,000至7.8万辆汽车,较先前预计的10万至10.3万辆大幅下降。2024年3月21日宣布的这一调整是由于订单量低于预期。董事长兼首席执行官李翔承认该公司高科技旗舰家族MPV Li MEGA的运营存在战略失误。理想汽车过早地运营,就好像该模型处于扩展阶段一样,忽略了与其他模型和技术相似的业务验证期的必要性。该公司计划调整其战略,最初将重点放在核心用户群体和购买力较高的城市上,然后再进行扩张。此外,理想汽车的目标是将重点从销量和竞争转移到创造用户价值和维持运营效率上。理想汽车以在中国开创增程式电动汽车而闻名,于2019年11月开始量产,并提供一系列优质的智能电动汽车。
中国新能源汽车市场的重要参与者理想汽车公司已经修改了2024年第一季度的汽车交付预测。该公司现在预计将交付76,000至7.8万辆汽车,较先前预计的10万至10.3万辆大幅下降。2024年3月21日宣布的这一调整是由于订单量低于预期。董事长兼首席执行官李翔承认该公司高科技旗舰家族MPV Li MEGA的运营存在战略失误。理想汽车过早地运营,就好像该模型处于扩展阶段一样,忽略了与其他模型和技术相似的业务验证期的必要性。该公司计划调整其战略,最初将重点放在核心用户群体和购买力较高的城市上,然后再进行扩张。此外,理想汽车的目标是将重点从销量和竞争转移到创造用户价值和维持运营效率上。理想汽车以在中国开创增程式电动汽车而闻名,于2019年11月开始量产,并提供一系列优质的智能电动汽车。
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