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B站筹备上线直播带货功能“小黄车”

Bilibili Inc. prepares to launch the live broadcast with the function of "ofo".

格隆滙 · Dec 8, 2021 00:06

格隆汇12月8日丨据36氪，从接近B站人士处了解到，B站正筹备在直播间中上线“小黄车”功能，让用户能够边看直播边下单购物。该消息人士称，B站已经与一些up主和品牌方谈妥，基本完成了首批招商工作。灰度测试会在近期进行，用户最快一周内即可体验该功能。B站将对率先尝试直播带货的UP主给予流量扶持。

According to 36Kr Holdings, according to Gronghui on December 8, it was learned from people close to Bilibili Inc. that Bilibili Inc. is preparing to launch the "ofo" function online in the studio, so that users can place orders for shopping while watching the live broadcast. The source said that Bilibili Inc. has reached an agreement with some up owners and brand parties and basically completed the first batch of investment promotion work. Grayscale testing will be carried out in the near future, and users will be able to experience the feature within a week at the earliest. Bilibili Inc. will give traffic support to UP owners who are the first to try live streaming with goods.

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