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Google Cloud fires up 'cloud war' with commission cut

Benzinga Real-time News ·  Sep 27, 2021 10:11
  • Alphabet Inc's $Alphabet -CL A(GOOGL.US)$ Cloud Platform slashed its revenue share from 20% to 3% from customers' purchasing software from other vendors on its cloud marketplace CNBC reports.

  • It marks Google's attempts to attract independent software makers from $Amazon(AMZN.US)$Web Services, and $Microsoft(MSFT.US)$ Azure to sell their products on Google's cloud.

  • AWS charges a listing fee of 5% from its marketplace. Microsoft slashed its price from 20% to 3%. Google shortly aims to announce a change to its Marketplace fee structure.

  • Earlier this year, Google, followed by $Apple(AAPL.US)$, reduced their app store's developers' service fee by half to 15% on the first $1 million they earn in revenue in a year.

  • Microsoft Corp squeezed its commission from game purchases from its Windows app store from 30% to 12%.

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