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$FuboTV(FUBO.US)$
A hidden giant whale in the industry has surfaced
Streaming platforms have been marrying sports betting lately.
First, sports betting company DraftKings (NASDAQ: DKNG) increased its advertising efforts on Roku (NASDAQ: ROKU), giving Roku a strong endorsement in the CTV field; fuboTV also acquired sports betting company Belto Sport at the end of November, with the aim of taking the next profit growth point.
Since its listing at the end of October, fuboTV's price has been rising steadily. The stock price has gradually risen from the initial $5 to $29.7, and some analysts boldly suggest that fuboTV will be the next 10 times the stock in the future, and is expected to grow to $138.56.
It is worth mentioning that compared to Roku's cautious fourth-quarter growth rate forecast, fuboTV founder David Gandler boldly raised the fourth-quarter growth forecast in a recent media interview: thanks to the start of the new season, the expected revenue was raised from 68 million to 75 million US dollars to 80 million to 85 million US dollars, showing an extremely optimistic attitude.
So how did Fubo break down in the sports content streaming market and take the lead in niche segments? This article will analyze starting from the following aspects
“Treasure” sports streaming marketplace
What's so special about fuboTV products?
What is fuboTV, which continues to “buy buy buy”, planning?
The hidden giant whale of the industry
“Treasure” sports streaming marketplace
fuboTV chose two markets with unlimited potential on the racetrack: streaming media and sports content. The superposition effect makes fuboTV's future seem limitless.
Compared to fuboTV's inception in 2015, streaming media was still in the user education stage, but now the streaming media market is already hot: in terms of total market volume, according to the Parks Associates Survey, 76% of American households had subscribed to at least one streaming service as of March 2020. According to eMarketer research, the number of households leaving cable TV subscriptions will reach 4.9 million by the end of 2020.
However, the reason why users still buy pay cable TV is precisely because of the existence of live sports programs. According to PWC research, 82% of users said that if it weren't for watching live sports, they would simply abandon paid cable TV. For fuboTV, this is a positive sign — live sports broadcasts are a strong area. As a streaming media focusing on live streaming in the field of sports, it just meets the needs of sports families, while reducing the interference of entertainment and information content on users.
As a market segment, sports content users have unique advantages that mass users do not have.
1. The level of focus of this type of user is higher than that of popular users. Compared to previous TV audiences, fuboTV's audience is extremely focused on sports news and peripheral programs, and less attention is paid to information and entertainment programs, making fuboTV have very clear goals in terms of content procurement.
2. This type of user is more willing to pay. As an overseas sports fan, if you want to hear high-quality explanations and see exquisite images, you spend quite a bit on content. If you're an NBA fan, you'll need to spend $30 a month on Sling TV's Orange Plan; if you're a rugby and baseball fan, pay $20 to YouTubeTV on top of the former; if you still like international soccer leagues, then he'd better go directly to the Fubo $59.99/month basic package.

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