Apple is expected to launch its new iPhone 14 as well as upgrades to the Apple Watch and Airpods at a special event to be held on September 7. The market has also reacted well, as $Apple(AAPL.US)$outperformed the market from its June lows.
As usual, Apple is likely to launch two Pro versions and two standard versions of iPhone. However, Apple is expected to launch a larger screen version of the standard iPhone 14 (likely with a 6.7-inch screen) w...

MACRO
No Soft Landing Ahead to Save Stocks, Goldman's Oppenheimer Says
The economic soft landing that stock bulls are hoping for is unlikely given persistently higher inflation and risks of a global economic slowdown, according to $Goldman Sachs(GS.US)$'s Peter Oppenheimer.
US Stock Market Has Yet to Find a Bottom, Bank of America's Subramanian Says
The $S&P 500 Index(.SPX.US)$ still hasn't bottomed yet despite its 7% pl...

The week's earnings highlights will include $Best Buy(BBY.US)$, $Chewy(CHWY.US)$, $Baidu(BIDU.US)$, and $HP Inc(HPQ.US)$ on Tuesday; $Okta(OKTA.US)$ on Wednesday; and $Broadcom(AVGO.US)$, $Campbell Soup(CPB.US)$, and $Lululemon Athletica(LULU.US)$ on Thursday.
The main event on the economic calendar will be Friday's release of the August employment report by the Bureau of Labor Statistics. Economists on average are forecasting a gain of 270,...

Mental accounting is a behavioral economics concept which refers to the different values a person places on the same amount of money, based on subjective criteria, often with detrimental results.
Simply put, it explain why people think less about some purchases than others?
Let see some real life example of mental accounting.
@Mikebierer: Hate spending $200 on groceries $Bed Bath & Beyond Inc(BBBY.US)$ $AMC Preferred Equity Unit(APE.US)$ $AMC Entertainment(AMC.US)$
@yeftern: Where th...