$AMC Entertainment(AMC.US)$ is the latest legacy company to get into the NFT game.
The theater giant and $Sony(SONY.US)$ Pictures will offer 86,000 non-fungible tokens to members of its AMC Stubs Premiere, AMC Stubs A-List and AMC Investor Connect who order tickets for the Dec. 16 opening of "Spider-Man: No Way Home" in advance.
Brands big and small are looking for new ways to connect with consumers and, potentially, boost some sales. With crypto-collectibles soaring in popularity, marketers have latched on to the next digital wave.
Ownership of these assets is recorded on a blockchain — a digital ledger similar to the networks that underpin bitcoin and other cryptocurrencies. Unlike most traditional currencies, however, a person can't exchange one NFT for another as they would with dollars or other assets. Each NFT is unique and acts as a collector's item that can't be duplicated, making them rare by design.
Source: CNBC

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You may also be interested in:
AMC Q3 2021 Earnings Conference Call

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