When Alphabet splits it will draw new investors then the powers to be will sell their shares raising capital leaving us poor folks holding the bag.  not financial advice just a mere scorned retail investor. 🤣

Investing in stocks for the long term, has been the most winning strategy over the years in the stock market.  Of course not every stock is a winner, and it is important to do proper research, and due diligence, to find the companies that you have the most conviction in.  Personally I choose stocks, for the long term, by visualizing what direction the future is heading in, over the next 10 plus years.  Once I determine what sectors I believe will grow the most, I find companies that are solid, and have a concrete plan moving in that direction. Leaders, innovators, and a good team with direction can benefit the most.  Don't forget about fundamentals.  Are they making money, and managing their money profitably?  Are they growing, and able to grow further?  I believe space exploration, digital technology, and environmental friendly companies are the future. So now I research who is gonna be in the game for the long haul.  Add money into positions, over time, and sleep easier at night knowing you are invested in a company that is in it for the long haul. The market volatility is easier to handle, if you know you are invested in what you believe in. It's a marathon, not a sprint, in the wellbeing of long term investing.