1. What is the business model?
How does your company make money? Which avenues constitute what percentage of earnings? These are important questions to consider.
2. Moat
Your company should be well-protected against its competition. A good indicator is its Gross Margin Percentage. An average gross margin is ~40%. If your company's gross margin exceeds 40% *CONSISTENTLY* for the past years, it indicates a strong moat.
3. Growth Driv...