The Black 5 data was released today, and Black 5 sales are pretty good. According to Mastercard data, Black Five's offline sales increased 1%, but online sales increased 8%. On the other side, Adobe said Black 5's e-commerce sales reached 9.8 billion, an increase of 7.5% over the previous year, exceeding the company's previous forecast of 5.7%. Among them, supporting Black Friday sales this time are electronic products, such as smartwatches and televisions, as well as toys and game products. But household repair tools didn't perform well. So this Black 5 should be pretty cool for tech companies and e-tailers, while Black 5 sales for companies like Home Depot on the other side are probably average. Although Black 5's sales volume was better than expected, there are also some superficial consumer wallets in this data that are actually a bit nervous. That is, Adobe discovered that the correlation between the strength of product discounts and sales volume is even more obvious this time around Black Friday. Second, using the “Buy Now, Pay Later” (BNPL) service, the sales volume was 79 million, 47% higher than the same period last year, and 72% higher than a week ago. Although consumers are making more purchases with loans is also because there are more merchants that now support buy first and pay later than a year ago, BNPL sales are 72% higher than a week ago, and it can be seen that consumers themselves are actively choosing to use loans to shop. Moreover, Adobe also stated, “Impulse consumption may have played a role in the growth of Black Five...

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