$PayPal(PYPL.US)$
Once a market darling, PYPL is now down 79% from its all-time highs.
To understand what direction PayPal is heading, we need to look at where they sit in the payments ecosystem.
1.) The "PayPal Button" - Often referred to as Branded Checkout, this is their most important business as it accounts for roughly 1/3rd of all transaction volume and an estimated 2/3rds of gross profit.
This segment includes the standard "Pay with PayPal" solution you...