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1. How do you view the current market situation in the game industry? How does management think about the company's competitive advantages and develop corresponding development strategies?
Answer:
In 2023, the actual sales revenue of the domestic game market was 302,964 billion yuan, an increase of 13.95% over the previous year, breaking the 300 billion mark for the first time. The main reasons for the year-on-year increase in revenue and the record high include: many negative factors have clearly subsided during the pandemic, and users' willingness and ability to spend has rebounded; game market version distribution has become normalized, new game products are being sold centrally and explosions have appeared, supporting revenue growth with long-term operating products; and the widespread use of multi-terminal concurrency methods, which clearly contributed to revenue growth.
In 2023, the game industry will also have the following major trends:
1. In 2023, app games faced challenges. The competitive market brought about a marked increase in purchasing costs, but IP is still an important way for app games to effectively reduce customer acquisition costs. Traditional gameplay in app games, and games that are burdensome, are seriously shrinking, while lightweight gameplay is easy to use, then gradually enters a medium to heavy commercial model, and games that adapt to fragmented game time have become a trend in app games.
2. Compared with 2022, users' willingness to pay has increased to a certain extent, but long-term continuous improvement is still needed. As a result, even the most leading manufacturers began to win players by cutting prices and paying benefits, and adopted the “Pinduoduo” style of play. Game design pays more attention to small to medium R...

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The “Doulo Continent: Shrek Academy” mobile game, developed by Shanghai Smart Blade and co-published by China Mobile Games (Zhongxu Mirai), successfully created the ultimate Doulo Open World Team Battle MMO experience with a dual-license adaptation of the “Doulo Continent” novel by Reading Group and the Tencent Video “Doulo Continent” animation.
On the day of the game's launch, it reached the top of the iOS free list and the TapTap Hot List. This successful start not only proved the huge influence of Douluo Mainland IP, but also laid a solid foundation for the game's subsequent performance. Since then, the game has performed steadily in the top 5 free iOS games list and around 30 best sellers. Within just one month of launch, the game achieved a turnover of over 100 million in the first month, demonstrating its strong market appeal and player base.
Doulo MMO Full Moon presents a new copy and new gameplay to help the path to the peak
“Doulo Continent: Shrek Academy” is full of surprises for players! A new Dungeon Edition opens, challenging the four major mystical realms and unlocking a deeper world of Dora. Hunt mutated soul beasts, earn precious soul bones, and improve combat power. Team up to clear the dungeon, explore Doulo's mysterious treasures, get premium rewards, and also unveil a cool new fashion “Fire Phoenix” cape to show off your unique style. At the same time, limited-time welfare activities are in full swing, and you can receive great rewards by logging in. Don't miss out on this great opportunity to fight side by side with your friends...

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Adapted from the famous national-level IP “Doulo Continent” novel and animation, the true animated Dora Martial Spirit is transformed into an RPG “Doulo Continent: Reversing Time and Space”, which opens on all platforms on February 23.
This game innovatively uses multiple time-space warriors as the main story to bring all players a new battle story; a large number of exquisite hand-drawn Live2D vertical drawings to make all familiar characters come to life; the animation-level gorgeous performance of all characters and the authentic martial arts dual-form system will bring players unparalleled visual enjoyment and combat experience.
China Mobile Games deeply lays out the Douro IP matrix to comprehensively explore the Guoman IP game market
As early as 2019, China Mobile Game revealed the first Doulo IP game product at the Douluo Mainland game product launch conference, bet on the rising trend of Guoman IP, officially launched a long-term strategic plan for the in-depth layout of the “Guoman IP Game”, and used Douluo Mainland IP as the core IP in this plan to carry out serial game development and distribution. Today, China Mobile Games has been deeply involved in Doulo Mainland IP for many years, and has built a series gameplay game matrix based on the gameplay on different products, based on the four major features of numerical cards, strategy cards, 3D action, and big world MMO.
On April 28, 2021, “Doulo Continent - Dugan Returns” was officially launched as the first Chinese mobile game to launch around the Doulo Continent IP...

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On January 31, the “Doulo Continent: Shrek Academy” mobile game was first launched on all platforms, developed by Shanghai Smart Blade and co-published by China Mobile Games (Zhongxu Mirai), and has obtained a dual license to read the “Doulo Continent” novel and Tencent Video's “Doulo Continent” animation. On the day the product was launched, it directly reached the top of the iOS free list and the TapTap Hot List. After its launch, it remained in the top 5 of the iOS free game list, while the bestseller list remained around 30, showing strong absorption capacity and commercial value.
Three years of ingenuity to make a Doulo MMO that everyone can enjoy
What kind of game adaptation do the majority of “Dora Dora” fans need? This has always been the first question on the minds of development teams. As the development team said, what really matters is: “On the one hand, let Doulo fans play a fun MMO, and on the other hand, how to make more gamers and MMO players feel the charm of Doulo.”
To put it bluntly, they wanted to make an MMORPG based on the IP of “Doura” that everyone can enjoy.
Of course, keeping fans happy is always the first test an IP product faces. “Doulo Continent: Shrek Academy” places great emphasis on highly restoring the core experience of IP. It deeply binds the original book from music, plot, and gameplay, while adding new content that is more suitable for most users to enter.
In terms of plot, there are original works such as “Tang San Xiao Wu: Flower Sea Settlement”...

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On February 6, Gamma Data released the “2023 China Gaming Corporate Social Responsibility Report”. The report points out that after big data research and a large number of effective user surveys, the results show that the social responsibility status of the Chinese game industry continues to be optimized. At the same time, the report announced Chinese companies with outstanding social responsibility performance of the year. 16 game companies, including China Mobile Games, ranked among them.
In 2023, China's game industry social responsibility index reached 14.1, growing for 5 consecutive years. Gamma Data believes that the industry's social responsibility output is still improving and is more mature. The fulfilment of responsibilities is reflected in the fact that, on the one hand, the base of positive events is already high; on the other hand, negative events remain at a low level. The market size, talent development, public welfare events, etc. are already high, but they are still growing.
At the same time, the market economy is picking up, and the centralized launch of high-quality new products is driving up the market size and increasing the economic contribution. Many companies support young creators to create games through creative contests and other forms, facilitate the incubation of outstanding works, and increase talent development. In terms of social welfare, on the one hand, the number of enterprise layouts has increased, and on the other hand, the way and depth of enterprise responsibilities have improved.
China Mobile Games has always been committed to implementing its social responsibilities in various forms, including social welfare, cultural dissemination, school-enterprise cooperation, etc. For example, in 2023, Guangzhou Huashang Vocational College, the school-enterprise partner that China Mobile Games signed a contract with, held 20...

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Today, the highly anticipated “Doulo Continent: Shrek Academy” mobile game made a shocking debut on all platforms today! This game was developed by Smart Blade in Shanghai, and co-distributed by China Mobile Games. It has obtained a dual license to read the “Doulo Continent” novel and the Tencent video “Doulo Continent” animation. It is the first Doulo Open World Team Battle MMO mobile game. During the reservation period, well-known channels such as Huawei, vivo, and OPPO listed games as key reservation recommendations, and topped the top 1 reservation popularity, further enhancing the game's popularity and influence. On the day of the pre-download, it reached the top of the iOS free list, top1 on the TapTap Hot List. Multiple achievements have proven the appeal of its unique open world and team battle gameplay, which will undoubtedly reignite the enthusiasm of Dora fans and lead a new chapter of adventure!
Open up the world to explore new possibilities for Doulo IP adaptations
“Doulo Continent: Shrek Academy” is a game with a built-in 3D map and a deeply restored world of Doulo, creating a large and realistic open world for players. In this fantastic and adventurous world of Dora, players can team up with friends and participate in passionate team battles to challenge powerful world bosses together. Every battle will test the player's strategy and coordination, and every victory will bring an endless sense of glory and accomplishment.
For...

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“Doulo Continent: Shrek Academy”, developed by Shanghai Smart Blade and co-published by China Mobile Games and Zangwan, was officially announced today. The game has surpassed 6 million omni-channel reservations and will be launched on all platforms on January 31!
As a Doulo Open World Team Battle MMO mobile game adapted from the “Doulo Continent” novel and the Tencent video “Doulo Continent” animation, “Doulo Continent: Shrek Academy” has attracted the attention and anticipation of a large number of players since reservations began in August.
In previous rating tests, “Doulo Continent: Shrek Academy”'s omni-channel additions and second visits far exceeded market expectations. It has won unanimous praise from many players, and has also aroused widespread discussions in various channel forums, further verifying the players' expectations and love for the “MMO Battle” game.
The game was also highly praised and recommended by major game channels. Well-known channels such as Huawei, vivo, and OPPO have listed games as key reservation recommendations, and topped the top 1 reservation popularity, further enhancing the game's popularity and influence.
Now, the game is officially scheduled to debut on all platforms on January 31. I believe in this grand open world, you can team up with friends to participate in passionate team battles and explore the mysteries of the continent of Doulo together. Whether you're an MMO enthusiast or an IP party that finally wrote the original book, you can be satisfied in “Doulo Continent: Shrek Academy.”...

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On January 16, the results of the 2023 Youding Awards, jointly organized by Game Matrix, Game Think Tank, and GameRes Gaming Network, were officially released. China Mobile Games was awarded “Most Influential Game Company of the Year”.
The You Ding Award was officially launched by the You Federation in 2016. The purpose is to recognize outstanding companies and products in the game industry, give full play to the dominant role of industry media, and promote exchanges and cooperation between the game industry and with other industries. In previous events, the You Ding Award received help from nearly 100 well-known companies in the industry such as Tencent Games, NetEase Games, Century Huatong, Bilibili, 37 Entertainment, China Mobile Games, and Kaiying Network, as well as strong support from dozens of game industry media.
In 2023, China Mobile Games made significant gains in the business sector. For example, “Legend of Sword and Fairy” achieved excellent revenue results, the second test of “Fairy Sword World” triggered huge reactions from Fairy Sword fans, and “National Street Basket” began an undeleted file test to open up the 3V3 basketball fair competition mobile game market. At the same time, the company also reached a Hongmeng native game cooperation with Huawei, announcing that various games such as “World of Sword”, “Doulo: Shrek Academy”, “Daily Life in Chat Groups”, and “Battle for the Sky: Summit Showdown” have begun development of Hongmeng native games, injecting new vitality into the development of the game industry.
In terms of industry, Chinese mobile games were successively selected by the Ministry of Commerce, the Central Propaganda Department, the Ministry of Finance, the Ministry of Culture and Tourism, Guangzhou...

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On January 23, the results of the 2023 game “Golden Diamond List” hosted by the Guangdong Game Industry Association were officially released. China Mobile Games won the “Top 20 Game Companies in Guangdong” and the “Social Responsibility Award” at this festival.
Guided by the Guangdong Provincial Department of Culture and Tourism and hosted by the Guangdong Game Industry Association, the Guangdong Game “Golden Diamond List” selection event has been successfully held for seven sessions. It has achieved good social benefits and played an important role in promoting the development of the game industry. It aims to lead the healthy and orderly development of the game market through the selection, cultivation, and promotion of excellent game companies and products, further increase brand awareness and expand the influence of the domestic game industry.
As a local enterprise in Guangdong Province, China Mobile Games has had excellent domestic and international performance in 23 years. Its corporate image has been recognized by the public and industry partners, and its social influence continues to rise. Over the past 23 years, China Mobile Games has been an exemplary enterprise for Chinese and Hong Kong entrepreneurship in the Guangdong-Hong Kong-Macao Greater Bay Area. It has received various study tours from the Hong Kong Special Administrative Region Government, Hong Kong and Macau SMEs and business representatives, including the “SME Shenzhen Study Tour” organized by the Hong Kong Small and Medium Enterprises Committee and the Hong Kong Special Administrative Region Government Liaison Office in Shenzhen, as well as visits to the Greater Bay Area. During this period, the company closely exploited the advantages of its Shenzhen headquarters to help Hong Kong and Macao youth better integrate into the country...