There is a saying amongst the rich "If you want something, make it so that no one else wants it. If you have too much of something make it so everyone wants it."
This is their fundamental aspect for the purpose of the market. For example, say Budweiser CEO's and directors wanted to buy more stock shares, well they arent going to pay the going rate for them, that would take too long to make a profit. So instead they choose an ad campaign they know their demographic will hat...