①Find out what the company does and how it makes money
A good place to start researching a company is to find out how it makes money. Sometimes it’s easier to start with companies you’re already familiar with, or to focus on business models that are simple to understand. This is because if you don’t understand how a company makes money, it might be harder for you to keep track of how your investment is performing.
If you want to dig deeper, most companies publish information for investors on their website. You can often ...