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Apple's latest launch: Did it live up to the hype?
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Why stocks may surprise to the upside in September

September is historically the worst month for stocks.
Looking back to 1945, the S&P 500 has declined more than half the time in September, according to CFRA, with an average return of -0.73%.
So what could surprise investors and be a positive market catalyst? Excitement around AI, cash on the sidelines, and $Apple(AAPL.US)$ ’s rumored brand-new iPhone may be enough to buck September's usual downward trend.
Why stocks may surprise to the upside in September
AI hype fuels gains
AI excitement fueled the market’s rally this year, with shares of AI-related stocks including $NVIDIA(NVDA.US)$ , $Meta Platforms(META.US)$, and $Microsoft(MSFT.US)$ among the market’s best performers.
And it’s not just tech players benefiting from the hype. Companies across industries have jumped on the bandwagon by mentioning AI on earnings calls, highlighting how artificial intelligence can transform sectors including travel, healthcare, and manufacturing.
And come September, AI could offer a boost to investor sentiment, thanks to upcoming announcements from Microsoft, Meta, and $Salesforce(CRM.US)$ . Microsoft and Meta are both set to hold events in September to show off their latest innovations in artificial intelligence, while Salesforce is expected to further tout AI efforts at its annual Dreamforce conference.
Why stocks may surprise to the upside in September
Investors holding cash
More investors are holding cash or investing in cash-related products amid higher rates and uncertainty over the Fed’s path of monetary policy.
And excess cash could help the market regain momentum and drive further gains, one strategist said.
Apple’s upcoming product event
$Apple(AAPL.US)$ ’s run to $3 trillion in market value earlier this year helped the Nasdaq 100 post a record first half of the year, and given the company’s dominance in equity markets, an impressive lineup of products could be a positive catalyst.
Apple’s next major product unveiling is set for Sept. 12 at the tech giant’s headquarters in Cupertino, Calif. And while Apple has not disclosed details, Wall Street is expecting the company to debut its iPhone 15 as well as new Apple watches.
Why stocks may surprise to the upside in September
Disclaimer: Community is offered by Moomoo Technologies Inc. and is for educational purposes only. Read more
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