What's the difference between a marketplace, an aggregator, and a platform?
A lot...
My (simple) definitions:
Marketplace: Middlemen who actively facilitate liquidity on two sides, aid in discovery, and handle payment.
Marketplace: Middlemen who actively facilitate liquidity on two sides, aid in discovery, and handle payment.
Platform: Middlemen who offer tools for content creation and a centralized location for supply to live.
Aggregator: Middlemen who serve as a search engine across disparate supply, and often maintain a valuable data catalogue.
What they all have in common
Middlemen
Take Rates
Network Effects
A minimum of two sides they have to connect
Middlemen
Take Rates
Network Effects
A minimum of two sides they have to connect
Where they differ:
I look at the four main factors below when comparing the three business models.
Here are some relative stack rankings.
They are by no means iron clad characteristics.
I look at the four main factors below when comparing the three business models.
Here are some relative stack rankings.
They are by no means iron clad characteristics.
Payment responsibility: Marketplaces > Platforms > Aggregators
Demand generation: Marketplaces > Aggregators > Platforms
Required resources: Marketplaces > Platforms > Aggregators
Take rates: Marketplaces > Platforms > Aggregators
Demand generation: Marketplaces > Aggregators > Platforms
Required resources: Marketplaces > Platforms > Aggregators
Take rates: Marketplaces > Platforms > Aggregators
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23878506 : so why is Zillow hit by the NAR settlement news the most? I thought it’d be the least