What’s Happening with AMC Stock
It has truly been an awful year for AMC stock. Currently trading below $4.30, shares are down nearly 30% in the year to date.
So why isn’t the popcorn announcement helping boost AMC stock today? The movie theater chain shared that it is doubling the number of stores that will carry its signature popcorn. It also announced that consumers will now have the option to purchase individual or six packs of its popcorn.
Simply put, its retail efforts with popcorn are too small to matter to the market.
That isn’t to say that AMC products don’t matter to customers. As Rolling Stone reports, the Sandworm Popcorn Bucket commemorating the release of Dune 2, has been a big hit with moviegoers. But the bigger picture is that the company faces challenges getting consumers back into theaters with streaming on the rise. $AMC Entertainment(AMC.US$
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Licensed-degen : Stocks are not traded on supply and demand or even on fundamentals anymore. Ken griffin said it himself prices are set by active managers at where THEY believe the company should trade at.