What Could Help Drive MSFT Stock Higher in 2024

Although “AI mania” has lessened in intensity since the summer, make no mistake. This growth trend isn’t going anywhere.
In fact, $Microsoft(MSFT.US)$ has only scratched the surface when it comes to monetizing this technology. Yet while the company still hasn’t seen a big boost in revenue/earnings from AI, said boost may be fast approaching.
As reported by Barron’s, CFO Amy Hood recently stated at a tech conference that Microsoft’s generative AI segment is poised to scale into a $10 billion business faster than any of the company’s past and current businesses.
While remains to be seen when generative AI becomes a $10 billion business for Microsoft, expect this segment to have a greater impact on the bottom line in the coming quarters.
Better yet, besides this AI-related catalyst, are two catalysts unrelated to AI, but could help move the needle for MSFT stock in 2024.
As Microsoft appears set to cross the regulatory finish line with its purchase of $动视暴雪(ATVI.US)$ , investors could price in more of the potential growth synergies from this deal into the stock.
Also, as analysts from Citi recently argued, a stabilizing PC market bodes well for future results as well.